Pet care in 2025: The big picture
Pet care sales in Hong Kong continued to grow in 2025, primarily driven by an increasing pet population, particularly cats. This upward trend was significantly influenced by the pet humanisation trend, which has reshaped consumer attitudes and behaviours across all categories of pet care.
2025 key trends
Pet care in Hong Kong has experienced a slowdown in growth, both in terms of value and volume, largely due to the high cost of living and an uncertain economic outlook. These financial pressures have begun to take a toll on local consumers, influencing their purchasing behaviours and priorities.
Competitive landscape
Royal Canin and Hill's Science Diet continued to lead pet food in Hong Kong, primarily due to their long-standing reputations and widespread availability. These brands have established themselves as trusted names, owing to their commitment to high-quality products and a deep understanding of the nutritional needs of various dog and cat breeds.
Retail developments
Although pet shops and superstores has traditionally been the leading distribution channel in pet care in Hong Kong, recent trends indicate a decline in both the number of pet shops and sales as pet owners increasingly embrace e-commerce. This shift reflects broader changes in consumer behaviour, driven by convenience, accessibility, and the evolving retail landscape.
What next for pet care?
Pet care sales in Hong Kong are projected to increase during the forecast period. However, this growth is expected to be tempered by several challenging factors, primarily the ongoing high cost of living and economic uncertainty.
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Overview:
Understand the latest market trends and future growth opportunities for the Pet Care industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Cat Food
- Dog Food
- Other Pet Food
- Pet Products
If you're in the Pet Care industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Pet Care in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Pet Care in Hong Kong, China?
- Which are the leading brands in Pet Care in Hong Kong, China?
- How are products distributed in Pet Care in Hong Kong, China?
- How is the rise of e-commerce impacting the retail environment and consumer engagement?
- How are fashions and values in human food echoed in food for pets?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
Pet Care in Hong Kong, China
Pet care in 2025: The big picture
2025 key trends
Competitive landscape
Retail developments
What next for pet care?
DISCLAIMER
Cat Food in Hong Kong, China
KEY DATA FINDINGS
Sales of cat food grow in line with local cat population
Mars retains its lead in a fragmented competitive landscape
Pet shops and superstores faces declining share as e-commerce gains ground
Buoyant outlook for cat food as local cat population set to increase
Growth of e-commerce will continue apace in the coming years
Premium players will seek to boost consumer loyalty by balancing quality with affordability
Dog Food in Hong Kong, China
KEY DATA FINDINGS
Declining sales reflect reduction in local dog population in 2025
Mars retains the lead thanks to widespread availability across distribution channels
Pet shops and superstores faces ongoing threat from e-commerce
Gloomy outlook for dog food sales over the forecast period as dog population continues to decline
E-commerce growth will continue apace as local consumers prioritise affordability and convenience
New product development set to emphasise pet health through high-quality nutrition
Other Pet Food in Hong Kong, China
KEY DATA FINDINGS
Increase in sales of other pet food reflects shifts in pet ownership in Hong Kong
Imported Japanese brands are popular options for other pet food
Shops and superstores dominates sales, but e-commerce continues to gain ground
Sales growth predicted for other pet food in the years ahead
E-commerce set to continue its upward trajectory over the forecast period
Significant scope for innovation in other pet food
Pet Products in Hong Kong, China
KEY DATA FINDINGS
Growth in 2025 driven by focus on pet health and well-being
Pet humanisation trend benefits sales of pet healthcare
E-commerce continues to gain ground at the expense of pet shops and superstores
Sales of pet products likely to benefit from travel initiatives and outdoor lifestyles
E-commerce will continue its upwards trajectory over the forecast period
Increased awareness of pet health will drive category growth
The following categories and subcategories are included:
Pet Care
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- Cat Treats and Mixers
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- Economy Dry Cat Food
- Mid-Priced Dry Cat Food
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- Premium Therapeutic Dry Cat Food
- Premium Non-Therapeutic Dry Cat Food
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- Economy Wet Cat Food
- Mid-Priced Wet Cat Food
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- Premium Therapeutic Wet Cat Food
- Premium Non-Therapeutic Wet Cat Food
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- Dog Treats and Mixers
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- Economy Dry Dog Food
- Mid-Priced Dry Dog Food
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- Premium Therapeutic Dry Dog Food
- Premium Non-Therapeutic Dry Dog Food
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- Economy Wet Dog Food
- Mid-Priced Wet Dog Food
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- Premium Therapeutic Wet Dog Food
- Premium Non-Therapeutic Wet Dog Food
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- Bird Food
- Fish Food
- Small Mammal/Reptile Food
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- Cat Litter
- Pet Healthcare
- Other Pet Products
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Pet Care research and analysis database.
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