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Strategy Briefing Dec 2025

The cooking ingredients and meals industry has returned to a level of stability after years of significant volatility. Growth over 2025-2030 is predicted to be slow but steady, shaped by the increasing importance of emerging markets, consumer shifts towards affordably-positioned products and channels, and a changing competitive landscape.

USD 1,475
Country Report Dec 2025

Vacuum cleaners in Australia experienced modest retail volume growth in 2025, while higher value growth was driven by the increasing demand for cordless stick and robotic vacuum cleaners. The category is expected to experience further increases over the forecast period, driven by the recovery in the real estate market and the construction sector. To succeed, brands should focus on innovation, particularly in smart and AI-powered features, and cordless designs, as well as effective marketing stra

USD 1,195
Country Report Dec 2025

Despite marginal declines in 2025, sales of small cooking appliances in Australia were driven by consumers' interest in premium coffee experiences and convenient cooking solutions. Coffee machines remained a significant contributor to overall sales, while air fryers and rice cookers saw dynamic growth due to consumers' interest in healthier cooking options and international cuisines. The trend towards premiumisation and convenience is expected to continue shaping demand.

USD 1,195
Country Report Dec 2025

Personal care appliances in Australia experienced stable growth in 2025, driven by social media influence and consumer demand for personalised products. With a retail volume of 7.4 million units, hair care appliances dominated demand, while body shavers saw dynamic growth. The category is expected to continue growing over the forecast period. To succeed, brands must focus on innovation, credible storytelling, and practical improvements, such as multifunctionality and sustainability.

USD 1,195
Country Report Dec 2025

Refrigeration appliances in Australia experienced a challenging 2025 due to weak demand in the real estate and construction sectors. Despite this, volume sales for freestanding refrigeration appliances saw a marginal increase, indicating a gradual recovery in consumer spending. Looking ahead, sustainability and energy efficiency are expected to drive sales. The market is characterised by a trend towards premiumisation and the integration of smart and AI-powered features. Specialist retailers rem

USD 1,195
Country Report Dec 2025

Microwaves in Australia demonstrated a rise in demand in 2025, driven by consumers' focus on affordability and healthy cooking options. Despite negative consumer sentiment, retail volume sales grew by 1%, while retail value sales increased by 3%, indicating a willingness to pay more for advanced features. Freestanding microwaves dominated sales, but the built-in format recorded a higher growth rate. The category is expected to continue growing at a 1% retail volume CAGR over the forecast period,

USD 1,195
Country Report Dec 2025

In 2025, large cooking appliances in Australia was characterised by a shift towards premiumisation, driven by consumer demand for energy-efficient and high-end products. This was evident with retail volume sales increasing by 2%, while retail value grew by 3%. Ovens remained the largest category in terms of retail volume, while built-in hobs saw dynamic growth driven by consumer preferences for sleek, integrated kitchen designs and advanced cooking technologies. Demand is expected to continue gr

USD 1,195
Country Report Dec 2025

Home laundry appliances in Australia experienced a marginal improvement in 2025, with 1% growth in retail volume sales, reaching 1.5 million units, driven by replacement purchases. Automatic washing machines dominated sales, while automatic washer dryers recorded more dynamic growth due to technological advancements. The category is expected to continue growing, driven by trends such as premiumisation, and a focus on energy efficiency and sustainability, as consumers invest in high-quality produ

USD 1,195
Country Report Dec 2025

Food preparation appliances in Australia continued to experience decline in retail volume sales, falling by 6% in 2025. This was driven by ongoing cost-of-living pressures and cautious consumer spending. Despite this, consumers sought functional and reliable appliances offering long-term value, with a focus on compact, space-saving designs that can multitask and simplify food preparation. Blenders remained the largest contributor to volume sales, driven by the introduction of hybrid appliances t

USD 1,195
Country Report Dec 2025

In 2025, dishwashers in Australia experienced marginal growth, driven by increasing urbanisation and a shift towards compact, built-in, and space-efficient appliances, with retail volumes reaching 684,100 units, 1% growth from the previous year. The category is expected to continue growing, with a forecast retail volume CAGR of 2% to reach 761,900 units by 2030. Premiumisation is a key driver, with consumers willing to pay more for high-end features and designs, such as smart connectivity, steam

USD 1,195
Country Report Dec 2025

Consumer appliances in Australia is characterised by a strong focus on innovation, energy efficiency, and convenience, driven by consumer demand for products that simplify their routines and offer long-term value. In 2025, air treatment products and refrigeration appliances experienced solid growth, with sales driven by consumer preferences for energy-efficient and advanced features. However, while the median disposable income per household increased during the year, and the consumer confidence

USD 2,750
Country Report Dec 2025

Tea is seeing a shift from black tea towards lighter products such as fruit/herbal tea, as well as an ongoing move towards making individual cups rather than large pots. Both these factors are serving to dampen volume sales. However, rising consumer health awareness and trends towards products such as matcha are boosting value sales in the category.

USD 1,195
Country Report Dec 2025

Other hot drinks has been hit hard by the marked rise in the cost of cocoa on the world market, as chocolate-based flavoured powder drinks is by far the largest contributor to category sales. The sharp increase in prices seen in chocolate-based flavoured powder drinks has driven down volume sales and led to a notable increase in the share of private label products as consumers have looked for more affordable alternatives to major brands.

USD 1,195
Country Report Dec 2025

Coffee in New Zealand recorded solid value gains in 2025, although growth was primarily driven by elevated prices rather than meaningful volume expansion. New Zealand’s heavy reliance on imported beans made local retail pricing acutely sensitive to global market conditions, and persistent climate disruptions in major growing regions contributed to higher sourcing costs. Domestic inflationary pressures across labour, energy, packaging and transportation added further strain, pushing manufacturers

USD 1,195
Country Report Dec 2025

Tea in New Zealand experienced steady value growth in 2025, supported by elevated retail prices and by consumers’ ongoing preference for high-quality, ethically sourced blends. New Zealand’s full reliance on imported tea leaves meant domestic prices remained closely tied to fluctuations in global auctions, currency movement and freight costs, all of which remained volatile through the year. Even as broader food inflation began to ease, the cost structure for tea stayed elevated because of higher

USD 1,195
Country Report Dec 2025

Other hot drinks in New Zealand experienced steady value growth in 2025, although performance was shaped largely by inflation-driven price increases rather than by significant expansion in consumption. New Zealand’s heavy reliance on imported cocoa exposed the category to global supply challenges, including severe weather events, crop disease and ageing plantations in key producing regions. These pressures pushed up global cocoa prices and translated to higher landed costs for local producers. E

USD 1,195
Country Report Dec 2025

The emphasis on health-conscious and sustainable food and drink choices is intensifying in Germany. Consumers are increasingly prioritising dietary alternatives that cater for specific health needs, such as gluten free, high protein, or low carbohydrate options. Furthermore, concerned about rising rates of obesity and diabetes, and other non-communicable diseases, consumers are focused on their intake of sugar, salt and unhealthy fats, which is shaping their purchasing behaviour. This, alongside

USD 2,450
Country Report Nov 2025

Carbonates in Indonesia experienced a decline in off-trade volume sales in 2025, exacerbated by reduced Eid al-Fitr demand as some local consumers continued to boycott leading North American brands, along with a general lack of innovation from manufacturers. Traditional strategies like reintroducing glass bottles failed to resonate, and there was a notable absence of new healthier or flavour innovations. Conversely, reduced sugar carbonates experienced significant growth, driven by smaller, affo

USD 1,195
Country Report Dec 2025

Hot drinks in Indonesia experienced value growth in 2025, largely driven by price increases due to higher raw materials costs and continuous flavour innovation, despite a slight volume decline. Coffee's value growth stemmed from global price hikes, while tea saw marginal volume growth through sachets and health-focused products. Matcha consumption surged among younger demographics, impacting foodservice and retail. Small local grocers remained dominant in distribution, leveraging sachet sales an

USD 2,450
Country Report Dec 2025

Tea in Indonesia experienced retail value growth in 2025, largely driven by price increases due to rising costs and the prevalence of smaller, more affordable pack sizes, rather than volume expansion, due to saturation. Black tea saw significant success by engaging younger consumers through social media and offering innovative, health-focused, yet affordable options. Future growth anticipates a continued focus on smaller formats and youth engagement, alongside the boom in iced tea boosting sales

USD 1,195
Country Report Dec 2025

Coffee in Indonesia experienced strong value growth in 2025, primarily due to price increases, as volume sales were stagnant. Manufacturers maintained consumer engagement through new flavour variants and targeted promotions. While fresh ground coffee pods showed dynamic growth from a low base, instant coffee mixes remained resilient with minimal price hikes and continuous innovation. Retail e-commerce was the most dynamic distribution channel, driven by aggressive promotions and exclusive premiu

USD 1,195
Country Report Dec 2025

Coffee has seen marked increases in price due to the soaring price of coffee beans on the global market. This has led to shifts in consumer behaviour, with many looking to reduce their volume of consumption or trading down to less expensive alternatives. Meanwhile, producers have looked to limit price increases through moves such as using more Robusta beans in their blends.

USD 1,195
Country Report Dec 2025

Hot drinks in New Zealand expanded in value terms in 2025, although growth was overwhelmingly the result of sustained price inflation rather than meaningful increases in consumption. Demand remained broadly stable across all major categories, but households continued to navigate a challenging economic environment characterised by rising living costs, soft wage growth and elevated interest rates. These pressures constrained discretionary spending and limited opportunities for volume expansion, pa

USD 2,450
Country Report Dec 2025

Hot drinks is seeing value sales rise while volumes fall in the Netherlands, largely as a result of sharp increases in price resulting from spikes in the cost of ingredients such as coffee beans and cocoa on the global market. Consumers are cutting back on consumption and looking for more affordable options in the face of these marked price increases. This presents major challenges for brands, which are facing increased competition from the private label segment.

USD 2,450

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