HW Hot Drinks in Indonesia

January 2026

Hot drinks are seeing growth of products with natural claims, with organic lines gaining popularity. Many consumers are mindful of the quality of ingredients and look for natural options. Functional beverages are also important, notably other hot drinks that provide a good source of vitamins.

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Overview:

Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the HW Hot Drinks industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The HW Hot Drinks in Indonesia report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of HW Hot Drinks in Indonesia?
  • What are the key health and wellness concerns driving sales in HW Hot Drinks?
  • Is HW Hot Drinks a dynamic niche or mainstream concern in Indonesia?
  • Which are the leading brands in HW Hot Drinks in Indonesia?
  • How are products distributed in HW Hot Drinks in Indonesia?
  • How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
  • Where is future growth expected to be most dynamic?

HW Hot Drinks in Indonesia - Category analysis

KEY DATA FINDINGS

Mindful consumption is enabled by health claims
Consumers are keen to reduce sugar consumption
Mindful consumption drives demand for natural products
Other hot drinks offer a good source of vitamins
Strong outlook for energy boosting properties
Natural will remain a prominent claim in hot drinks
Players to focus on functional hot beverage innovation
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029

Health and Wellness in Indonesia - Industry Overview

Health-conscious buying behaviour gains momentum
Consumers are mindful of product quality, safety and nutritional value
Urban consumers are key target audience
Bright outlook for health and wellness

COUNTRY REPORTS DISCLAIMER

HW Hot Drinks

Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks.  For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.

See all of our definitions
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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our HW Hot Drinks research and analysis database.

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