Supply shortages of key ingredients such as coffee and cocoa continued to put pressure on volume sales of hot drinks in 2024, including those with health and wellness claims. Despite consumers adopting a cautious approach to spending there remained a steady demand for hot drinks with functional claims, especially those promoting sleep and relaxation. Meanwhile, growing concerns around ultra-processed foods and beverages benefited sales of natural products.
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Overview:
Understand the latest market trends and future growth opportunities for the HW Hot Drinks industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the HW Hot Drinks industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The HW Hot Drinks in USA report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of HW Hot Drinks in USA?
- What are the key health and wellness concerns driving sales in HW Hot Drinks?
- Is HW Hot Drinks a dynamic niche or mainstream concern in USA?
- Which are the leading brands in HW Hot Drinks in USA?
- How are products distributed in HW Hot Drinks in USA?
- How has COVID-19 and accordant recession impacted sales? Which categories have seen rising demand? Which are most vulnerable to economic disruption and diminished consumer confidence?
- Where is future growth expected to be most dynamic?
HW Hot Drinks in the US - Category analysis
KEY DATA FINDINGS
Supply shortages push prices up limiting growth across hot drinks
Price pressures limit growth and development opportunities within hot drinks
Consumers want to cut back on caffeine without losing flavour
Natural and functional claims present new opportunities for development
Coffee shortages could support a shift to alternative caffeine sources
No caffeine hot drinks could face competition from other alternatives
Natural and functional ingredients likely to remain key growth drivers
Health and Wellness in the US - Industry Overview
Consumers keen to make healthier choices despite financial pressures
Consumers pay more attention to what goes into their food and beverages
High protein claims capturing the attention of a wider audience
GLP-1 drugs could shake up the market
COUNTRY REPORTS DISCLAIMER
HW Hot Drinks
Health and Wellness encompasses a number of key claims made on a food or drink products that suggest a health and/or wellness positioning. It comprises positionings relating to better for you, dietary and free from, fortified/functional, health benefit, natural and organic. This is the aggregation of Coffee, Tea, and Other Hot Drinks. For full product category definitions please refer to the definitions section (can be found under the "Help" section on Passport) for the respective system: Cooking Ingredients and Meals, Dairy Products and Alternatives, Snacks, Staple Foods, Hot Drinks, Soft Drinks. Please note that data is not available at this level or other aggregated claim levels.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our HW Hot Drinks research and analysis database.
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