COMPETITIVE LANDSCAPE
Ajinomoto Sales leads thanks to shift away from foodservice
Ajinomoto Sales remained the leading player in Thailand’s sauces, dips and condiments category in 2025, largely due to its strong leadership in stock cubes and seasoning powders - products that are deeply embedded in Thai homecooking culture. These seasonings are essential for preparing local dishes, helping home cooks enhance flavour, add depth and transform simple ingredients into delicious meals.
CP Group extends into cooking and table sauces
GBO Charoen Pokphand Group (CP Group) continues to enjoy growth in sauces, dips and condiments. As Thailand’s largest and most influential food manufacturer, CP Group has strategically extended its influence beyond core food areas into the rapidly evolving cooking and table sauces segment.
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Overview:
Understand the latest market trends and future growth opportunities for the Sauces, Dips and Condiments industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sauces, Dips and Condiments industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sauces, Dips and Condiments in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sauces, Dips and Condiments in Thailand?
- Which are the leading brands in Sauces, Dips and Condiments in Thailand?
- How are products distributed in Sauces, Dips and Condiments in Thailand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sauces, Dips and Condiments?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Thailand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sauces, Dips and Condiments in Thailand - Category analysis
KEY DATA FINDINGS
Pantry staples support category resilience in 2025
Home-cooking trend ensures stable growth in 2025
Expanding health awareness boosts interest in salads, supporting sales of salad dressings
Home cooking and cultural love of spicy food will fuel growth in forecast period
Clean-label products to see higher demand
Polarisation in packaging formats set to become more pronounced
Ajinomoto Sales leads thanks to shift away from foodservice
CP Group extends into cooking and table sauces
Hypermarkets channel proves resilient despite rising competition from online platforms
Proximity proves key to convenience channel expansion
Cooking Ingredients and Meals in Thailand - Industry Overview
Home cooking and value-seeking reshape demand in 2025
KEY DATA FINDINGS
Affordability as central concern for Thai consumers in 2025
Convenience trend supports sales of ready meals and recipe sauces
Prevailing health and wellness trends remain highly impactful
Forecast period to see further growth driven by convenient and affordable formats
Players likely to focus on differentiation and health positioning
Input costs and inflationary pressure remain challenges
Leading players benefit from high brand equity
Home-cooking trend drives growth for players in spreads and sauces
Hypermarkets attract cost-conscious consumers in 2025
Convenience demands drives growth in specific channels
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sauces, Dips and Condiments
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
Sauces, Dips and Condiments
This is the aggregation of cooking ingredients and condiments, dips, pickled products, sauces, yeast-based spreads, and other sauces, dips and condiments. Excludes: Unpackaged/bulk sauces, dressings and condiments, such as unpackaged herbs and spice or instances where consumers bring an empty contained to be (re)filled. Excludes: Table salt, vinegar, baking ingredients, desiccated coconut, and cooking cream/milk/powder for cooking and baking.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sauces, Dips and Condiments research and analysis database.
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