COMPETITIVE LANDSCAPE
Established brands and private label remain popular
Unilever Deutschland’s Knorr, which offers a wide portfolio encompassing cooking ingredients and condiments, sauces and “other” sauces and condiments, is projected to remain the leading brand in a highly fragmented competitive landscape at the end of the review period. The brand also benefits from high consumer recognition and wide distribution.
Kikkoman Trading Europe gains from an authentic and widening range of Asian options
Kikkoman Trading Europe is rapidly gaining recognition and retail value sales by offering authentic Asian flavours, expanding its range to include gluten-free, low-sodium and organic options, alongside innovation with new product formats. In this way, the player fits with a key trend, traditional German condiments being reinvented with global influences.
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Overview:
Understand the latest market trends and future growth opportunities for the Sauces, Dips and Condiments industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sauces, Dips and Condiments industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sauces, Dips and Condiments in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sauces, Dips and Condiments in Germany?
- Which are the leading brands in Sauces, Dips and Condiments in Germany?
- How are products distributed in Sauces, Dips and Condiments in Germany?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sauces, Dips and Condiments?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Germany?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sauces, Dips and Condiments in Germany - Category analysis
KEY DATA FINDINGS
Growth through affordability and versatility
Outdoor dining options gain popularity while interest in spices grows
Players look to offer healthier pasta sauces
Health and diversification continue to grow in importance
Popularity of Mediterranean food to pique interest in tomato pastes and purées
Consumer experimentation to increase the use of a variety of sauces with international dishes
Established brands and private label remain popular
Kikkoman Trading Europe gains from an authentic and widening range of Asian options
Large modern grocery retailers dominate the landscape
E-commerce offers promise as a channel for sauces, dips and condiments
Cooking Ingredients and Meals in Germany - Industry Overview
Strong retail value sales growth in line with key trends in packaged food
KEY DATA FINDINGS
Players adapt to market conditions
Convenience increases weight in consumer choices
Plant-based options enjoy rising demand
Sustainability to help shape the offer and presentation
Healthier and functional products to pique the interest of consumers
Easing price movements to push organic edible oils
Strong private label offer in cooking ingredients and meals
Branded players look to capitalise on key trends
Large modern grocery retailers dominate the distribution landscape
E-commerce enjoys ongoing development and growth
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sauces, Dips and Condiments
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
Sauces, Dips and Condiments
This is the aggregation of cooking ingredients and condiments, dips, pickled products, sauces, yeast-based spreads, and other sauces, dips and condiments. Excludes: Unpackaged/bulk sauces, dressings and condiments, such as unpackaged herbs and spice or instances where consumers bring an empty contained to be (re)filled. Excludes: Table salt, vinegar, baking ingredients, desiccated coconut, and cooking cream/milk/powder for cooking and baking.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sauces, Dips and Condiments research and analysis database.
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