COMPETITIVE LANDSCAPE
National Foods lead sales
The sauces, dips, and condiments market in Pakistan is dominated by two local powerhouses, National Foods and Shan Foods, which together consistently command over half of retail value sales. National Foods leads by a slight margin, with a particularly strong foothold in mass-market condiments such as ketchup and imli chatni.
Shan Foods expands through innovation
Shan Foods is the most dynamic player in sauces, dips and condiments, having rapidly expanded into recipe-based sauces, gravies, and cooking aids that align with evolving urban lifestyles. The brand combines deep penetration across retail channels with a growing footprint in e-commerce and export markets, leveraging both product variety and international exposure to capture emerging opportunities and appeal to younger, aspirational households.
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Overview:
Understand the latest market trends and future growth opportunities for the Sauces, Dips and Condiments industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sauces, Dips and Condiments industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sauces, Dips and Condiments in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sauces, Dips and Condiments in Pakistan?
- Which are the leading brands in Sauces, Dips and Condiments in Pakistan?
- How are products distributed in Sauces, Dips and Condiments in Pakistan?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sauces, Dips and Condiments?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Pakistan?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sauces, Dips and Condiments in Pakistan - Category analysis
KEY DATA FINDINGS
Urbanites increasingly experiment with international flavours
Urbanisation drives diversification in sauces, dips and condiments
Soy sauce benefits from growing interest in international cuisine
Domestic market still offers much potential
Products with a health-oriented positioning will begin to emerge
Sustainable practices will gain traction
National Foods lead sales
Shan Foods expands through innovation
Small local grocers remains largest channel for sauces, dips and condiments
E-commerce sales remain relatively low, despite strong growth
Cooking Ingredients and Meals in Pakistan - Industry Overview
Economic stabilisation, urbanisation and busy lifestyles boost growth
KEY DATA FINDINGS
Economic stabilisation and urbanisation fuel strong growth in cooking ingredients and meals
Consumer experimentation and portfolio diversification drive industry growth
Health and sustainability concerns shape industry innovation
Urbanisation and lifestyle shifts will contribute to rapid growth
Health and wellness will drive innovation
Digital channels to unlock new growth opportunities
Dalda Foods maintains its market leadership through heritage, trust, and reach
Shujabad Agro Industries emerges as most dynamic player
Market remains highly fragmented
Small local grocers dominate sales
Retail channels are evolving rapidly
E-commerce emerges as most dynamic channel
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sauces, Dips and Condiments
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
Sauces, Dips and Condiments
This is the aggregation of cooking ingredients and condiments, dips, pickled products, sauces, yeast-based spreads, and other sauces, dips and condiments. Excludes: Unpackaged/bulk sauces, dressings and condiments, such as unpackaged herbs and spice or instances where consumers bring an empty contained to be (re)filled. Excludes: Table salt, vinegar, baking ingredients, desiccated coconut, and cooking cream/milk/powder for cooking and baking.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sauces, Dips and Condiments research and analysis database.
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