COMPETITIVE LANDSCAPE
Mercadona maintains overall leadership as Unilever and Heinz lose out to private label
Mercadona is the leading company in sauces, dips and condiments due to its wide offer and presence in Spain. Among branded players, Unilever and Heinz are key players, with Unilever holding the top position, closely followed by Heinz.
Shukran rises thanks to activity in dips and ethnic focus
Shukran, the brand owned by Sofía Alimentación, is enjoying dynamic growth, fuelled by its positioning in the fast-developing dips and increasing consumer interest in Middle Eastern flavours. The brand benefits from strong retail visibility across major supermarket chains such as Carrefour, Alcampo, and Dia, as well as from a growing product portfolio.
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Overview:
Understand the latest market trends and future growth opportunities for the Sauces, Dips and Condiments industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sauces, Dips and Condiments industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sauces, Dips and Condiments in Spain report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sauces, Dips and Condiments in Spain?
- Which are the leading brands in Sauces, Dips and Condiments in Spain?
- How are products distributed in Sauces, Dips and Condiments in Spain?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sauces, Dips and Condiments?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Spain?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sauces, Dips and Condiments in Spain - Category analysis
KEY DATA FINDINGS
Innovation, health, flavour and convenience in the spotlight
Global flavours and health-oriented innovation drive category expansion
Dips leads growth as guacamole and hummus gain mainstream appeal
Spicy flavours and foodservice expansion underpin future growth
Health positioning evolves towards functional and nutrient-enriched sauces
Sustainability and local sourcing to drive progress in sauces production
Mercadona maintains overall leadership as Unilever and Heinz lose out to private label
Shukran rises thanks to activity in dips and ethnic focus
Supermarkets remains dominant distribution channel as consumers appreciate affordable options
Expansion in discounters boosts channel network, while warehouse clubs gains ground as Costco grows
Cooking Ingredients and Meals in Spain - Industry Overview
Consumers seeking convenience and quality
KEY DATA FINDINGS
Convenience and changing lifestyles fuel growth in ready meals and soups
Health-conscious innovation and natural ingredients shape product development
Tourism and global influences boost demand for international flavours
Convenience, health and stable prices underpin positive outlook for cooking ingredients and meals in Spain
Evolving lifestyles and affordability to sustain demand for ready meals
Health awareness and regulatory changes will drive innovation and trust
Mercadona leads as Deoleo invests in innovation and sustainability
HelloFresh and Andro enjoy rapid expansion in 2025
Supermarkets strengthens dominance through adaptation and digital innovation
E-commerce and quick commerce accelerate as convenience expectations rise
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sauces, Dips and Condiments
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
Sauces, Dips and Condiments
This is the aggregation of cooking ingredients and condiments, dips, pickled products, sauces, yeast-based spreads, and other sauces, dips and condiments. Excludes: Unpackaged/bulk sauces, dressings and condiments, such as unpackaged herbs and spice or instances where consumers bring an empty contained to be (re)filled. Excludes: Table salt, vinegar, baking ingredients, desiccated coconut, and cooking cream/milk/powder for cooking and baking.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sauces, Dips and Condiments research and analysis database.
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