COMPETITIVE LANDSCAPE
Unilever Group edges forward in 2025
Unilever Group edged into the leading position in South Africa’s sauces, dips and condiments category in 2025, overtaking Tiger Brands Ltd as global brand owner. The company is well entrenched in key cooking ingredients segments such as bouillon, herbs and spices, and recipe sauces through its Knorr, Knorrox and Robertson’s brands.
Private label extends its prominence with greater product diversity
Private label emerged as the most dynamic player within the sauces, dips and condiments category in 2025, with strong representation across all major subcategories. Retailers have adopted a tiered approach to private label development, offering budget, mainstream, and premium options to appeal to a wide range of income groups.
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Overview:
Understand the latest market trends and future growth opportunities for the Sauces, Dips and Condiments industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sauces, Dips and Condiments industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sauces, Dips and Condiments in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sauces, Dips and Condiments in South Africa?
- Which are the leading brands in Sauces, Dips and Condiments in South Africa?
- How are products distributed in Sauces, Dips and Condiments in South Africa?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sauces, Dips and Condiments?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in South Africa?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sauces, Dips and Condiments in South Africa - Category analysis
KEY DATA FINDINGS
Sales benefit from home cooking trend but price-sensitivity persists
Home cooking trend supports sales of basic ingredients
Pasta sauces enjoy healthy growth in 2025
Importance of home cooking will support category growth
Health and wellness trends will drive product reformulations
New food labelling regulations are being considered
Unilever Group edges forward in 2025
Private label extends its prominence with greater product diversity
Supermarkets increase share by delivering value and innovation to shoppers
Cooking Ingredients and Meals in South Africa - Industry Overview
Rise in home cooking boosts demand
KEY DATA FINDINGS
Health and convenience trends provide growth stimulus
Price hikes and evolving cooking habits impact edible oils
High cost of living weighs on purchasing decisions driving value choices
Prevalence of home cooking will nurture category performance
Brands to seek new ways to create value as price competition becomes unsustainable
Strong growth potential ahead for retail e-commerce
Tiger Consumer Brands Ltd holds a slim lead in fragmented landscape
Unilever South Africa (Pty) Ltd is a well-established player with familiar brands
Supermarkets take a decisive lead
Small local grocers still play a crucial role
On-demand delivery services support development of retail e-commerce
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sauces, Dips and Condiments
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
Sauces, Dips and Condiments
This is the aggregation of cooking ingredients and condiments, dips, pickled products, sauces, yeast-based spreads, and other sauces, dips and condiments. Excludes: Unpackaged/bulk sauces, dressings and condiments, such as unpackaged herbs and spice or instances where consumers bring an empty contained to be (re)filled. Excludes: Table salt, vinegar, baking ingredients, desiccated coconut, and cooking cream/milk/powder for cooking and baking.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sauces, Dips and Condiments research and analysis database.
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