COMPETITIVE LANDSCAPE
Zvijezda consolidates leadership through portfolio strength and disciplined pricing
Zvijezda remained one of the leading players in sauces, dips and condiments in 2025, anchored by its dominance in mayonnaise, strong position in ketchup and the successful introduction of its Delikates mustard. The company’s leadership reflected a balance between scale, distribution and strategic pricing discipline.
Podravka delivers fastest growth on innovation and capacity expansion
Podravka was the most dynamic performer in 2025, benefiting from a concentrated wave of product innovation, marketing and supply-chain modernisation. The launch of Zik Zak “papri-chup” in multiple variants, coupled with a refreshed Fant range and a state-of-the-art tomato-processing facility, gave Podravka fresh momentum.
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Overview:
Understand the latest market trends and future growth opportunities for the Sauces, Dips and Condiments industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sauces, Dips and Condiments industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sauces, Dips and Condiments in Croatia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sauces, Dips and Condiments in Croatia?
- Which are the leading brands in Sauces, Dips and Condiments in Croatia?
- How are products distributed in Sauces, Dips and Condiments in Croatia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sauces, Dips and Condiments?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Croatia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sauces, Dips and Condiments in Croatia - Category analysis
KEY DATA FINDINGS
More stable pricing with growth supported by innovation
Promotional intensity limits value upside as innovation broadens the offer
Mustard emerges as the most dynamic growth contributor in 2025
Steady, innovation-led growth expected as pricing stabilises and quality improves
Health and wellness trends centre on simpler, cleaner formulations
Processing and packaging upgrades transform production efficiency and sustainability
Zvijezda consolidates leadership through portfolio strength and disciplined pricing
Podravka delivers fastest growth on innovation and capacity expansion
Supermarkets dominate as range depth and promotional activity anchor sales
Online retail accelerates as convenience and discoverability enhance penetration
Cooking Ingredients and Meals in Croatia - Industry Overview
Sales benefit from unit price stabilisation
KEY DATA FINDINGS
Trade dynamics and input volatility shape the competitive landscape
Tourism boosts shelf-stable meals and convenience lines
Quality control and provenance gain importance
Steady growth outlook led by sauces, meals and convenience innovation
Domestic production investments reinforce competitiveness
Modern retail and digital fulfilment drive future channel dynamics
Podravka consolidates leadership through investment and innovation
Fortenova Grupa drives fastest growth through pricing strategy and brand agility
Private label performance remains mixed but strategically important
Supermarkets consolidate leadership through range, promotions and tourist reach
E-commerce accelerates as digital habits deepen
Retail outperforms foodservice as at-home and tourist consumption dominate
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sauces, Dips and Condiments
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
Sauces, Dips and Condiments
This is the aggregation of cooking ingredients and condiments, dips, pickled products, sauces, yeast-based spreads, and other sauces, dips and condiments. Excludes: Unpackaged/bulk sauces, dressings and condiments, such as unpackaged herbs and spice or instances where consumers bring an empty contained to be (re)filled. Excludes: Table salt, vinegar, baking ingredients, desiccated coconut, and cooking cream/milk/powder for cooking and baking.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sauces, Dips and Condiments research and analysis database.
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