COMPETITIVE LANDSCAPE
Unilever rides a wave of challenges thanks to investment in new product development and marketing
Unilever Indonesia Tbk PT continues to lead sauces, dips, and condiments in Indonesia in 2025, despite facing several challenges. Economic uncertainty and rising competition has placed pressure on the company’s overall sales, while some consumers have also boycotted the company.
Kewpie sees dynamic growth by tapping into the demand for healthy convenience
Kewpie Indonesia PT has been the most dynamic company in sauces, dips, and condiments in 2025, propelled by its leadership in fast-growing categories such as mayonnaise and salad dressings. The company’s success is also closely tied to shifting consumer habits, particularly among health-conscious urban professionals who increasingly favour lighter meals.
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Overview:
Understand the latest market trends and future growth opportunities for the Sauces, Dips and Condiments industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sauces, Dips and Condiments industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sauces, Dips and Condiments in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sauces, Dips and Condiments in Indonesia?
- Which are the leading brands in Sauces, Dips and Condiments in Indonesia?
- How are products distributed in Sauces, Dips and Condiments in Indonesia?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sauces, Dips and Condiments?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Indonesia?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sauces, Dips and Condiments in Indonesia - Category analysis
KEY DATA FINDINGS
Economic challenges hinder household demand but innovation bolsters sales
Economic pressures limit growth in sauces, dips and condiments as consumers look for savings
Indonesians developing an appetite for salad dressings
An improving economy and the search for convenience set to be key growth drivers
Low salt products and plant-based stocks gaining relevance as part of wider health trend
New regulation set to encourage healthier eating habits
Unilever rides a wave of challenges thanks to investment in new product development and marketing
Kewpie sees dynamic growth by tapping into the demand for healthy convenience
Small local grocers remains the key distribution channel for sauces, dips and condiments
Convenience stores meeting the needs of modern shoppers
Cooking Ingredients and Meals in Indonesia - Industry Overview
Ongoing economic challenges encourage consumers to trade down
KEY DATA FINDINGS
Need for convenience and economic pressures impact purchasing behaviour
Consumer purchasing decisions being shaped by health and wellness concerns
Social media and digital marketing playing a vital role in the market
Bright outlook for the market with sales set to benefit from an economic recovery
Increasing health consciousness set to inform demand and innovation
New labelling regulation set to transform the market
Unilever remains on top despite being impacted by a boycott
Kewpie sees strong gains while Ajinomoto closes the gap on Unilever
Small local grocers dominate sales but convenience stores seeing dynamic growth
E-commerce on the rise as consumers embrace the convenience of online shopping
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sauces, Dips and Condiments
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
Sauces, Dips and Condiments
This is the aggregation of cooking ingredients and condiments, dips, pickled products, sauces, yeast-based spreads, and other sauces, dips and condiments. Excludes: Unpackaged/bulk sauces, dressings and condiments, such as unpackaged herbs and spice or instances where consumers bring an empty contained to be (re)filled. Excludes: Table salt, vinegar, baking ingredients, desiccated coconut, and cooking cream/milk/powder for cooking and baking.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sauces, Dips and Condiments research and analysis database.
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