COMPETITIVE LANDSCAPE
Unilever Magyarország retains leadership through brand equity and visibility
Unilever Magyarország Kft remained the leading player in 2025, supported by the continued strength of its Hellmann’s and Globus brands. Both sustained leadership in mayonnaise and table sauces, benefitting from strong promotional activity and wide distribution across modern grocery.
Koch and Univer expand portfolios; niche specialists gain digital traction
Innovation remained lively among local producers. Univer broadened its range with spicy garlic creams and salad dressings while maintaining heavy ATL and digital promotion.
Private label narrows the gap in everyday categories
Private label brands continued to capture strong share in staples such as ketchup and mustard, though branded sauces held their ground in premium and specialty segments. Retailers like Lidl and Aldi maintained momentum through affordable yet upgraded product lines that combine competitive pricing with attractive packaging and flavour variety.
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Overview:
Understand the latest market trends and future growth opportunities for the Sauces, Dips and Condiments industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sauces, Dips and Condiments industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sauces, Dips and Condiments in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sauces, Dips and Condiments in Hungary?
- Which are the leading brands in Sauces, Dips and Condiments in Hungary?
- How are products distributed in Sauces, Dips and Condiments in Hungary?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sauces, Dips and Condiments?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Hungary?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sauces, Dips and Condiments in Hungary - Category analysis
KEY DATA FINDINGS
Grilling culture opens up new opportunities
Home cooking and extended grilling season sustain steady growth
Cooking ingredients and condiments lead category growth
Innovation and premium flavour profiles lift value perception
Moderate but resilient growth ahead
Health and wellness: cleaner labels, allergen-free and vegan options gain ground
Digital retail and smart technology transform brand engagement
Unilever Magyarország retains leadership through brand equity and visibility
Koch and Univer expand portfolios; niche specialists gain digital traction
Private label narrows the gap in everyday categories
Discounters consolidate leadership in sauces and spices
E-commerce expands fastest through grocery platforms
Cooking Ingredients and Meals in Hungary - Industry Overview
Consumers seeking convenience and value
KEY DATA FINDINGS
Health, convenience and premiumisation shape demand
Changing lifestyles and hybrid cooking culture
Health-focused reformulation and functional innovation
Younger consumers drive global flavour and digital experimentation
Retail technology reshapes access and personalisation
Strategic realignment and capacity investment among key players
Retail transformation intensifies price competition
Discounters dominate everyday shopping missions
E-commerce and smart retail become key growth frontiers
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sauces, Dips and Condiments
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
Sauces, Dips and Condiments
This is the aggregation of cooking ingredients and condiments, dips, pickled products, sauces, yeast-based spreads, and other sauces, dips and condiments. Excludes: Unpackaged/bulk sauces, dressings and condiments, such as unpackaged herbs and spice or instances where consumers bring an empty contained to be (re)filled. Excludes: Table salt, vinegar, baking ingredients, desiccated coconut, and cooking cream/milk/powder for cooking and baking.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sauces, Dips and Condiments research and analysis database.
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