COMPETITIVE LANDSCAPE
Innovation and portfolio strength help extend Masan Consumer Corp's leadership
Masan Consumer Corp extended its lead in sauces, dips and condiments in Vietnam in 2025, registering a rising retail value share thanks to its Nam Ngu, Chin-Su, and Tam Thai Tu brands. This strength is underpinned by a formidable combination of strategic assets: a robust distribution system, substantial sales and marketing budgets enabling strong promotional pushes, and a serious focus on innovation and new product development to lead market trends.
Strategic expansion fuels Nam Duong’s ascent in sauces, dips and condiments
Nam Duong International Foodstuff Corp (Wilmar International), driven by its Simply brand, was the most dynamic company overall in sauces, dips and condiments in Vietnam in retail value terms in 2025. Despite being a relatively recent entrant across various categories, the company has achieved robust growth, underpinned by significant investment in marketing and sales activities to ensure its products maintain a strong market presence.
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Overview:
Understand the latest market trends and future growth opportunities for the Sauces, Dips and Condiments industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sauces, Dips and Condiments industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sauces, Dips and Condiments in Vietnam report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sauces, Dips and Condiments in Vietnam?
- Which are the leading brands in Sauces, Dips and Condiments in Vietnam?
- How are products distributed in Sauces, Dips and Condiments in Vietnam?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sauces, Dips and Condiments?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Vietnam?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sauces, Dips and Condiments in Vietnam - Category analysis
KEY DATA FINDINGS
Innovation, growth and evolving distribution channels
Affordability and convenience drive solid growth in sauces, dips and condiments
Convenience and health drive dynamism for dry recipe sauces and pickled products
Innovation and convenience will drive growth for sauces, dips and condiments
Specific health benefits to shape the future of sauces, dips and condiments
Government oversight and need to maintain consumer trust will drive enhanced food safety
Innovation and portfolio strength help extend Masan Consumer Corp's leadership
Strategic expansion fuels Nam Duong’s ascent in sauces, dips and condiments
The traditional distribution powerhouse of small local grocers comes under pressure
Retail e-commerce has a small share but a big impact on distribution
Cooking Ingredients and Meals in Vietnam - Industry Overview
Tradition meets innovation, with safety paramount
KEY DATA FINDINGS
Sustained growth driven by tradition
Health innovations and VAT reduction drive sales
Food safety and informed choices drive consumer behaviour
Dynamic growth to be driven by convenience, health, and local specialities
Stricter regulations and industry compliance to drive consumer confidence
Healthy living will be a catalyst for innovation in cooking ingredients and meals
Strategic expansion and robust distribution extend Calofic’s leading position
Tho Phat leverages Kido's network for enhanced reach
Masan Consumer Corp’s growth fuelled by innovation and strong brand portfolio
Regional specialities and local brands gain traction
Small local grocers remains key to distribution despite pressures
Dynamic growth for retail e-commerce, but increased regulatory scrutiny
Strategic distribution can fuel expansion through proximity and penetration
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sauces, Dips and Condiments
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
Sauces, Dips and Condiments
This is the aggregation of cooking ingredients and condiments, dips, pickled products, sauces, yeast-based spreads, and other sauces, dips and condiments. Excludes: Unpackaged/bulk sauces, dressings and condiments, such as unpackaged herbs and spice or instances where consumers bring an empty contained to be (re)filled. Excludes: Table salt, vinegar, baking ingredients, desiccated coconut, and cooking cream/milk/powder for cooking and baking.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sauces, Dips and Condiments research and analysis database.
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