COMPETITIVE LANDSCAPE
Unilever maintains its leadership, thanks to its adaptability
Unilever East & Southern Africa (Pty) Ltd is expected to maintain its leadership position in Kenya’s sauces, dips, and condiments market in 2025. The company’s dominance is supported by its long-standing presence, strong understanding of local consumer preferences, and the local production of most of its portfolio.
Kenafric Industries Ltd registers rapid growth
Kenafric Industries Ltd is the most dynamic company in the sauces, dips, and condiments market. Its success has been largely driven by strong performance in stock cubes and powders, the largest category.
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Overview:
Understand the latest market trends and future growth opportunities for the Sauces, Dips and Condiments industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sauces, Dips and Condiments industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sauces, Dips and Condiments in Kenya report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sauces, Dips and Condiments in Kenya?
- Which are the leading brands in Sauces, Dips and Condiments in Kenya?
- How are products distributed in Sauces, Dips and Condiments in Kenya?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sauces, Dips and Condiments?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in Kenya?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sauces, Dips and Condiments in Kenya - Category analysis
KEY DATA FINDINGS
Ketchup benefits from widening retail presence and urbanisation
Stock cubes and powders continue to thrive
Ketchup benefits from expansion of modern retail and popularity of fast food
Increasing product variety to fuel growth
Busy lifestyles and rise of foodservice will boost demand
Unilever sets the pace in technological innovation
Unilever maintains its leadership, thanks to its adaptability
Kenafric Industries Ltd registers rapid growth
Supermarkets remains the largest channel in sauces, dips and condiments
E-commerce sees fastest growth but fails to increase its share
Cooking Ingredients and Meals in Kenya - Industry Overview
Inflationary pressures counterbalanced by growing demand for convenience
KEY DATA FINDINGS
Inflationary pressures hinder volume growth
Fast-paced lifestyles boost demand for convenience foods
Growing appetite for healthier and exotic options
Inflationary pressures will impact consumer spending
Increasingly busy lifestyles will drive demand for convenient meal solutions
Sustainability will shape the future of innovation
Bidco Africa leads sales
Honey Care Africa achieves significant success
Small local grocers continues to dominate sales
Forecourt retailers and e-commerce offer greater convenience
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sauces, Dips and Condiments
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- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
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- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
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- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
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- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
Sauces, Dips and Condiments
This is the aggregation of cooking ingredients and condiments, dips, pickled products, sauces, yeast-based spreads, and other sauces, dips and condiments. Excludes: Unpackaged/bulk sauces, dressings and condiments, such as unpackaged herbs and spice or instances where consumers bring an empty contained to be (re)filled. Excludes: Table salt, vinegar, baking ingredients, desiccated coconut, and cooking cream/milk/powder for cooking and baking.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sauces, Dips and Condiments research and analysis database.
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