COMPETITIVE LANDSCAPE
Heinz Wattie’s strengthens its leadership through depth and adaptability
Heinz Wattie’s remains the anchor player within New Zealand’s sauces, dips, and condiments space, maintaining its prominence through an extensive portfolio that spans classic staples, family favourites, and newer health-oriented variants. Its success lies in its ability to balance familiarity with innovation – offering lighter versions of traditional favourites while retaining the taste and texture that consumers expect.
Unilever rebuilds momentum through brand focus and sustainable innovation
Unilever re-emerged as one of the most dynamic players in sauces, dips, and condiments in 2025, following a period of portfolio simplification and renewed emphasis on profitable, fast-moving brands. By concentrating resources on flagship names such as Best Foods, the company revitalised its presence through innovation, new formats, and cleaner ingredient profiles.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Sauces, Dips and Condiments industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Sauces, Dips and Condiments industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Sauces, Dips and Condiments in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Sauces, Dips and Condiments in New Zealand?
- Which are the leading brands in Sauces, Dips and Condiments in New Zealand?
- How are products distributed in Sauces, Dips and Condiments in New Zealand?
- How is the rise of e-commerce and/or the expansion of modern grocery retail impacting traditional retail?
- What are the key health and wellness concerns driving, or challenging, sales in Sauces, Dips and Condiments?
- How significant are vegan and vegetarian dietary requirements in determining sales growth in New Zealand?
- How has COVID-19 impacted consumer demand? To what extent have lockdown, home seclusion and stockpiling boosted sales? Will the longer term economic repercussions of the pandemic stimulate or suppress future growth?
- Where is future growth expected to be most dynamic?
- How significant will values-based claims, such as sustainability and ethical labelling, be in supporting future growth and brand equity?
Sauces, Dips and Condiments in New Zealand - Category analysis
KEY DATA FINDINGS
Consumers seeking both convenience and indulgence
Home-cooking trends sustain demand for versatile and premium-quality sauces
Global cuisines and dietary inclusivity drive flavour innovation
Steady growth expected as cooking sophistication deepens
Health and wellness reshape consumer expectations and product reformulation
Policy debate and sustainability initiatives shape the long-term landscape
Heinz Wattie’s strengthens its leadership through depth and adaptability
Unilever rebuilds momentum through brand focus and sustainable innovation
Supermarkets reinforce their dominance through range depth and brand diversity
E-commerce expands as digital convenience reshapes grocery habits
Cooking Ingredients and Meals in New Zealand - Industry Overview
Price-sensitivity persists, benefiting private label
KEY DATA FINDINGS
Health and wellness steer product development
Reformulation and transparency reshape sauces and condiments
From “quick fixes” to “fakeaways”
Moderate value growth amid cost and supply pressures
Health and wellness define long-term value
Market reform and digital retail transformation
Heinz Wattie’s maintains market leadership
Foodstuffs drives growth through Pams private label
Supermarkets remain the dominant retail format
E-commerce emerges as the most dynamic channel
COUNTRY REPORTS DISCLAIMER
The following categories and subcategories are included:
Sauces, Dips and Condiments
-
-
- Liquid Stocks and Fonds
- Stock Cubes and Powders
- Gravy Cubes, Powders and Pots
- Monosodium Glutamate
- Herbs and Spices
- Tomato Pastes and Purées
-
-
-
- Liquid Recipe Sauces (excl pasta sauces)
- Dry Recipe Sauces
- Pasta Sauces
-
- Barbecue Sauces
- Fish Sauces
- Ketchup
- Mayonnaise
- Mustard
- Oyster Sauces
- Salad Dressings
- Soy Sauces
- Chili Sauces
-
- Dips
- Yeast-based Spreads
- Pickled Products
- Other Sauces and Condiments
Sauces, Dips and Condiments
This is the aggregation of cooking ingredients and condiments, dips, pickled products, sauces, yeast-based spreads, and other sauces, dips and condiments. Excludes: Unpackaged/bulk sauces, dressings and condiments, such as unpackaged herbs and spice or instances where consumers bring an empty contained to be (re)filled. Excludes: Table salt, vinegar, baking ingredients, desiccated coconut, and cooking cream/milk/powder for cooking and baking.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Sauces, Dips and Condiments research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!