PROSPECTS AND OPPORTUNITIES
Generational shifts favour targeted, sustainable and tech-enhanced care
Skin care in Brazil is projected to further steady growth in the forecast period, with facial care benefiting as younger consumers become more familiar and active. Demographic transition adds another layer: accelerated ageing increases the focus on older groups and extended care needs.
Dermocosmetics will remain among the fastest growers
Category expansion via new consumers will open doors but challenge incumbents. In 2024, dermocosmetics players such as CeraVe and Bioderma delivered some of the fastest gains.
Direct selling and pharmacies to tighten integration, clinics set to gain influence
Body care is expected to continue to account for most skin care value sales in Brazil by the end of the forecast period, sustained by direct sellers such as Natura and Botica. While dermocosmetics offerings are advancing in body care, fragrant variants will continue to benefit from their giftable role.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in Brazil report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in Brazil?
- Which are the leading brands in Brazil?
- How are products distributed in Brazil?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in Brazil - Category analysis
KEY DATA FINDINGS
Sticks ride the skinimalism wave
Younger consumers push performance while K-beauty sets the tone
Lip care falls after previous surge
Generational shifts favour targeted, sustainable and tech-enhanced care
Dermocosmetics will remain among the fastest growers
Direct selling and pharmacies to tighten integration, clinics set to gain influence
Beauty and Personal Care in Brazil - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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