PROSPECTS AND OPPORTUNITIES
Lip care set to see the strongest growth as more people look for a good base for applying lip products
Skin care in China is expected to return to growth in the forecast period, with a low positive retail value CAGR at constant 2024 prices anticipated. While the category has entered a phase of strong competition, driven by limited new traffic and constrained incremental demand, there remains cautious optimism.
Creating emotional bonds will be important for creating customer loyalty
In the evolving skin care category in China, consumer preferences are shifting from pure functionality to deeper emotional resonance and brand connection. As awareness grows and consumers increasingly understand the limited efficacy of skin care products, brand choice is no longer dictated solely by ingredients or claims.
Fusion of ingredients from traditional Chinese medicine, and skin care science
Innovation in skin care in China is increasingly driven by the rediscovery and modernisation of traditional Chinese ingredients. As consumers seek products that blend efficacy with cultural authenticity, brands are turning to locally rooted, herbal-based actives, such as dendrobium, ginseng, and snow fungus.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in China?
- Which are the leading brands in China?
- How are products distributed in China?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in China - Category analysis
KEY DATA FINDINGS
Maturity and lower consumer confidence drive value decline, but pockets of growth remain
Proya Cosmetics takes advantage of its understanding of local consumers
Warehouse clubs and retail e-commerce take share from most other distribution channels in skin care
Lip care set to see the strongest growth as more people look for a good base for applying lip products
Creating emotional bonds will be important for creating customer loyalty
Fusion of ingredients from traditional Chinese medicine, and skin care science
Beauty and Personal Care in China - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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