Skin care in China is expected to return to growth in the forecast period, with a low positive retail value CAGR at constant 2024 prices anticipated. While the category has entered a phase of strong competition, driven by limited new traffic and constrained incremental demand, there remains cautious optimism.
In the evolving skin care category in China, consumer preferences are shifting from pure functionality to deeper emotional resonance and brand connection. As awareness grows and consumers increasingly understand the limited efficacy of skin care products, brand choice is no longer dictated solely by ingredients or claims.
Innovation in skin care in China is increasingly driven by the rediscovery and modernisation of traditional Chinese ingredients. As consumers seek products that blend efficacy with cultural authenticity, brands are turning to locally rooted, herbal-based actives, such as dendrobium, ginseng, and snow fungus.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsThis report originates from Passport, our Skin Care research and analysis database.
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