PROSPECTS AND OPPORTUNITIES
Ongoing steady sales expected for skin care, boosted by wellness trends, efficacy, and sustainability
Skin care will see ongoing steady growth over the forecast period, underpinned by the intersection of wellness, science-led efficacy, and sustainability-driven consumer values. As macroeconomic pressures ease and consumer spending confidence begins to rebuild, skin care will continue to outperform more discretionary beauty segments due to its perceived essentiality and integral role in daily self-care routines.
Streamlined efficacy meets accessible retail
Over the forecast period, “skinimalism”, the movement toward streamlined skincare routines anchored in efficacy, will cement itself as a core pillar of consumer behaviour in New Zealand’s skin care market. As time-strapped and value-driven consumers seek simplicity without sacrificing results, demand will increasingly favour multifunctional, high-performance products that address multiple skin concerns in one application.
Innovation to focus on efficacy, ethics, and simplified solutions
Over the forecast period, innovation in skin care will be shaped by a demand for multifunctionality, science-led efficacy, and strong ethical positioning, as consumers seek smarter, more purposeful solutions within simplified routines. Formulations will increasingly need to deliver layered benefits, combining hydration, SPF protection, antioxidant defence, microbiome support, and treatment-grade actives.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in New Zealand?
- Which are the leading brands in New Zealand?
- How are products distributed in New Zealand?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in New Zealand - Category analysis
KEY DATA FINDINGS
Skin care sales underpinned by accessible innovation and ingredient-led trends
L’Oréal maintains lead and grows its share
Health and beauty specialists lead skin care
Ongoing steady sales expected for skin care, boosted by wellness trends, efficacy, and sustainability
Streamlined efficacy meets accessible retail
Innovation to focus on efficacy, ethics, and simplified solutions
Beauty and Personal Care in New Zealand - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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