Skin care will see ongoing steady growth over the forecast period, underpinned by the intersection of wellness, science-led efficacy, and sustainability-driven consumer values. As macroeconomic pressures ease and consumer spending confidence begins to rebuild, skin care will continue to outperform more discretionary beauty segments due to its perceived essentiality and integral role in daily self-care routines.
Over the forecast period, “skinimalism”, the movement toward streamlined skincare routines anchored in efficacy, will cement itself as a core pillar of consumer behaviour in New Zealand’s skin care market. As time-strapped and value-driven consumers seek simplicity without sacrificing results, demand will increasingly favour multifunctional, high-performance products that address multiple skin concerns in one application.
Over the forecast period, innovation in skin care will be shaped by a demand for multifunctionality, science-led efficacy, and strong ethical positioning, as consumers seek smarter, more purposeful solutions within simplified routines. Formulations will increasingly need to deliver layered benefits, combining hydration, SPF protection, antioxidant defence, microbiome support, and treatment-grade actives.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsThis report originates from Passport, our Skin Care research and analysis database.
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