PROSPECTS AND OPPORTUNITIES
Preventative skin care habits begin at an earlier age
Skin care sales are projected to continue rising at a modest rate in constant value terms (at 2024 prices) throughout the forecast period. The market is moving away from general-purpose body care toward more targeted treatments based on specific needs.
Growing acceptance of dermocosmetics
There is a clear increase in demand for dermocosmetics - products formulated with dermatologically active ingredients, often backed by clinical studies. Leading global brands such as CeraVe, Isdin, Eucerin, and La Roche-Posay are gaining ground, driven largely by the expansion of pharmacy channels such as Meykos, which operates dedicated Derma Center locations.
Personalised skin care will be powered by increasing development of digital tools
Looking ahead, customisation in skin care is expected to deepen with the support of digital tools. Brands such as Galderma are leading the way with tools like the Face by Galderma AR app, which allows users to visualise long-term results of product use.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in Guatemala report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in Guatemala?
- Which are the leading brands in Guatemala?
- How are products distributed in Guatemala?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in Guatemala - Category analysis
KEY DATA FINDINGS
Skin care habits prove resilient, despite high living costs
Premium skin care ingredients become more accessible across range of price points
Skin care distribution shows increasing level of diversification
Preventative skin care habits begin at an earlier age
Growing acceptance of dermocosmetics
Personalised skin care will be powered by increasing development of digital tools
Beauty and Personal Care in Guatemala - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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