Sales of skin care are expected to continue rising over the forecast period, supported by increasing consumer investment in a variety of complementary products. Growing concerns about maintaining a healthy and youthful appearance, combined with continuous product innovation, will contribute to ongoing expansion.
Skin care manufacturers are increasingly incorporating whitening attributes into product types beyond moisturisers, reflecting the strength of demand for lighter and more even-toned complexions. Notable examples include Dermocare Lightening Cleansing Gel, which offers both cleansing and brightening properties while also helping to reduce dark spots and provide long-lasting hydration.
Product innovation during the forecast period is expected to focus heavily on the use of locally sourced natural ingredients, including red clay, argan oil, prickly pear seed oil, eucalyptus oil, black seed oil, and rose water. This shift has contributed to increasing fragmentation within the skin care category, as smaller local brands gain popularity – especially among price-sensitive consumers.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsThis report originates from Passport, our Skin Care research and analysis database.
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