PROSPECTS AND OPPORTUNITIES
Multiple factors to drive premiumisation
Skin care is expected to see further value growth in Saudi Arabia over the forecast period. Premium skin care brands are expected to experience the fastest growth due to several key factors.
Further development of private label and exclusive brands
Private label and exclusive skin care brands are expected to continue to see significant growth in Saudi Arabia during the forecast period, driven by an increased demand for high-quality, affordable products. Retailers such as pharmacies and beauty specialists such as Sephora strongly promote their private label offer and this has helped to build consumer trust and contributed to their popularity.
Ongoing development of K-beauty and sustainability trends
Over the forecast period, K-beauty is expected to maintain strong momentum in Saudi Arabia, especially amongst Millennials, Gen Z, and even Gen Alpha consumers who value innovation, personalisation, and visually appealing products. Known for its advanced ingredients, unique product formats, and focus on hydration and prevention, K-beauty aligns with the growing demand for targeted and effective skin care.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in Saudi Arabia?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in Saudi Arabia - Category analysis
KEY DATA FINDINGS
Local climate supports demand
Strong growth for dermocosmetic brands
Beauty specialists lead, while discounters sees strong growth
Multiple factors to drive premiumisation
Further development of private label and exclusive brands
Ongoing development of K-beauty and sustainability trends
Beauty and Personal Care in Saudi Arabia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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