PROSPECTS AND OPPORTUNITIES
Focus on wellbeing and preventative health to provide strong impetus to skin care
Following double-digit growth in 2024, retail value (constant 2024 prices) sales are set to decrease in 2025 before resuming a strong positive trajectory through the forecast period. Skin care is expected to continue to be fuelled by the strong emphasis consumers place on self-care, wellbeing and preventative health.
A new sophisticated and demanding skin care audience emerges in Turkey
A more informed and discerning audience for skin care has emerged in Turkey, known as formula-centric consumers. Possessing a deeper understanding of skin care ingredients, they not only focus on ingredient concentrations but also grasp the synergistic mechanisms of action within formulations.
Skin care players to partner with electronic facial device manufacturers
At-home electronic facial devices are gaining significant traction in Turkey, fuelled by the visual content and trendsetting nature of social media platforms like Instagram and TikTok. Turkish beauty influencers frequently showcase their routines using devices like microcurrent facial toners (eg NuFace, Foreo Bear), LED therapy masks and high-frequency wands, highlighting their purported benefits for skin tightening, radiance and acne treatment.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in Turkey report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in Turkey?
- Which are the leading brands in Turkey?
- How are products distributed in Turkey?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in Turkey - Category analysis
KEY DATA FINDINGS
Key beauty and wellbeing trends flourish in skin care
L'Oréal’s broad and dynamic range helps to consolidate its leading position
Beauty specialists leverage wide assortments and advantageous price strategies to lead distribution
Focus on wellbeing and preventative health to provide strong impetus to skin care
A new sophisticated and demanding skin care audience emerges in Turkey
Skin care players to partner with electronic facial device manufacturers
Beauty and Personal Care in Turkey - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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