PROSPECTS AND OPPORTUNITIES
Stiff competition between premium and mass skin care in conjunction with soaring numbers of brand launches
The outlook for skin care is bright, with double-digit retail volume and value (constant 2024 prices) CAGRs projected over the forecast period. This performance is set to be supported by the strong and robust habit of using skin care products to prevent or slow age-related skin issues like wrinkles and dark spots and as brightening and radiance boosters.
Dermatological skin care to gain traction with a strong emphasis on ingredients-based research
A surge is anticipated in terms of dermatological/dermocosmetic skin care, boosted by a strong increase in the number of brands. A switch in focus towards the expansion of such ranges is also set to be supported by growing consumer confidence in science-backed ingredients.
Sustainability to play a vital role in the presentation of skin care
Sustainability is set to exert an increasing influence on the presentation of and demand within skin care, encouraging players to follow more sustainable production practices. Local brand R+B’s skin care products are formulated from plant-based ingredients, including repurposed food waste like coffee grounds, and the incorporation of ingredients like lemongrass, orange and grapefruit oil.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in Malaysia?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in Malaysia - Category analysis
KEY DATA FINDINGS
Strong demand growth amidst the rapid engagement of proactive skin care routines
The highly fragmented competitive landscape features dynamic existing and new competitors
Strong development in the distribution of skin care featuring concept stores, wider assortments and omnichannel initiatives
Stiff competition between premium and mass skin care in conjunction with soaring numbers of brand launches
Dermatological skin care to gain traction with a strong emphasis on ingredients-based research
Sustainability to play a vital role in the presentation of skin care
Beauty and Personal Care in Malaysia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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