PROSPECTS AND OPPORTUNITIES
Growth drivers in premium skin care: Anticipating post-pandemic recovery
Skin care in Japan, while not expecting the same volume of inbound demand as pre-pandemic, is expected to see a robust although slowing growth trajectory in the forecast period in retail value terms at constant 2024 prices. Although skin care sets/kits is expected to see the strongest growth, this is from the lowest base within skin care, and facial care will see a much stronger increase in actual sales.
Integrating inner beauty into skin care regimens
In the evolving skin care landscape, a significant shift is being seen towards integrating inner care with traditional external skin care routines. This holistic approach to beauty is gaining traction as consumer awareness of health and wellness deepens, recognising the impact of dietary and internal health on skin appearance.
High-tech personalisation in skin care in Japan
Skin care in Japan is poised for significant transformation along with the advance of high-tech personalisation. As consumers’ needs become more diverse and specific, brands that offer precise skin analysis and tailored skin care solutions are gaining trust and popularity.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in Japan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in Japan?
- Which are the leading brands in Japan?
- How are products distributed in Japan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in Japan - Category analysis
KEY DATA FINDINGS
Shifts in skin care in Japan: Premium and mass strategies
The rise of medical aesthetics in skin care post-pandemic
Balancing high efficacy and sensitive skin care in harsh environments
Growth drivers in premium skin care: Anticipating post-pandemic recovery
Integrating inner beauty into skin care regimens
High-tech personalisation in skin care in Japan
Beauty and Personal Care in Japan - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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