PROSPECTS AND OPPORTUNITIES
Expansion of smaller premium skin care categories
Skin care is expected to see a slight increase in value sales in current terms, with stagnation at constant 2024 prices, over the forecast period. The main reasons behind skin care’s low expected growth rate in 2025 are linked to two factors: prices are going down following consecutive years of inflation; and mass skin care products are set to see a sluggish performance.
Mass dermocosmetics to develop
Consumer awareness of the benefits of products featuring specific and scientifically tested health claims is set to grow over the forecast period, driving growth for dermocosmetics. In 2024, however, the dermocosmetics landscape featured mostly premium brands, with few exceptions (such as Eucerin and CeraVe).
New entries in skin care competitive and distribution landscapes
Domestic skin care retailer and manufacturer, Ray, previously only a pure e-commerce player, started to open flagship stores in September 2024. With products positioned as premium and dermocosmetic, the company decided to open its first physical store in Bruges, where it only sells its own brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in Belgium?
- Which are the leading brands in Belgium?
- How are products distributed in Belgium?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in Belgium - Category analysis
KEY DATA FINDINGS
Premium products driving growth
Dynamic L'Oréal Belgilux extends lead
Balanced distribution scenario
Expansion of smaller premium skin care categories
Mass dermocosmetics to develop
New entries in skin care competitive and distribution landscapes
Beauty and Personal Care in Belgium - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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