PROSPECTS AND OPPORTUNITIES
Skin care poised for ongoing growth throughout the forecast period
Skin care in Egypt is set for ongoing growth throughout the forecast period in both volume and current value terms, with facial care remaining the largest subcategory, and hand care enjoying the most dynamism. A significant driver of growth will be the rising demand for self-care products, intensified by Egypt's expanding and varied consumer base.
K-beauty will continue to drive local trends in skin care
Korean skin care has made a significant impact on the global beauty scene, and Egypt has warmly welcomed this trend. Known for its focus on deep hydration, use of gentle yet effective ingredients, detailed multi-step routines, and the coveted "glass skin" look, K-beauty is quickly capturing the attention of Egyptian skin care enthusiasts.
Local players set to benefit from a focus on domestic production
Amid the challenging economic climate in Egypt and a national focus on encouraging local production, the domestic skin care category has experienced significant changes. The Egyptian Pound's devaluation, leading to considerable price hikes and restricted imports due to foreign currency shortages and import limitations, has created an advantageous situation for local manufacturers.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in Egypt report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in Egypt?
- Which are the leading brands in Egypt?
- How are products distributed in Egypt?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in Egypt - Category analysis
KEY DATA FINDINGS
Substantial current value growth driven by high prices
L’Oreal maintains its leading position in skin care in 2024
VAT specialists remains the leading distribution channel, but e-commerce gains ground
Skin care poised for ongoing growth throughout the forecast period
K-beauty will continue to drive local trends in skin care
Local players set to benefit from a focus on domestic production
Beauty and Personal Care in Egypt - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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