PROSPECTS AND OPPORTUNITIES
Rising consumer knowledge and focused, targeted solutions are set to support growth
Sales of skin care are expected to rise in 2025 in current value terms, and during the forecast period overall. New routines incorporating serums alongside day and night creams will drive growth.
Opportunities exist for niche players and products targeted at younger consumers
Over the forecast period, price, efficacy, and sustainability will remain key decision-making factors, guiding consumer preferences and product development. Additionally, the growing awareness and involvement of men in skin care is set to further boost sales, especially within the unisex product space.
Innovation is set to focus on active ingredients and tech-enhanced tools that align with sophisticated routines
Over the forecast period, innovation will remain a key growth driver within skin care , with advanced formulations playing a central role. Particular emphasis will be placed on active ingredients such as hyaluronic acid, renowned for its hydrating and plumping properties.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in Portugal report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in Portugal?
- Which are the leading brands in Portugal?
- How are products distributed in Portugal?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in Portugal - Category analysis
KEY DATA FINDINGS
Facial care drives growth as consumers seek anti-ageing, anti-acne, and brightening solutions
L’Oréal Portugal improves its lead, offering a strong portfolio across both mass and premium skin care
Beauty specialists lose share as competition from supermarkets and retail e-commerce rises
Rising consumer knowledge and focused, targeted solutions are set to support growth
Opportunities exist for niche players and products targeted at younger consumers
Innovation is set to focus on active ingredients and tech-enhanced tools that align with sophisticated routines
Beauty and Personal Care in Portugal - Industry Overview
Beauty and personal care in 2024: The big picture
Key trends in 2024
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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