PROSPECTS AND OPPORTUNITIES
Significant growth is expected to continue, driven by anti-ageing skin care products
Skin care sales are expected to grow steadily over the forecast period, driven by sustained consumer interest and the continued dynamism of key market players, particularly those specialising in advanced formulations and dermocosmetic products. Innovation will remain at the forefront, as brands increasingly incorporate new technologies to deliver enhanced benefits and more targeted solutions, not only in traditional products but in premium and specialised lines.
The opening of specialised stores selling skin care products will support ongoing growth
There has been an increase in the opening and remodelling of stores dedicated to skin care and sun care in Peru, with a particular emphasis on dermocosmetic offerings. This trend is set to increase across the next five years.
Comprehensive facial treatments are expected to rise, supporting overall growth in skin care
Facial treatments are expected to maintain their upward trend, with increased visibility across retail outlets and media platforms, particularly on social media, where they are gaining significant traction. Instagram and TikTok have played a key role in this growth, thanks to the influential presence of beauty content creators who not only highlight new product launches but also offer in-depth tutorials on complete skin care routines.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in Peru?
- Which are the leading brands in Peru?
- How are products distributed in Peru?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in Peru - Category analysis
KEY DATA FINDINGS
Skin care grows as health and wellness trends support sales of key products
Beiersdorf SAC leads skin care thanks to significant momentum from Nivea and Eucerin
Direct selling leads sales, offering specialised and innovative products in skin care
Significant growth is expected to continue, driven by anti-ageing skin care products
The opening of specialised stores selling skin care products will support ongoing growth
Comprehensive facial treatments are expected to rise, supporting overall growth in skin care
Beauty and Personal Care in Peru - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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