PROSPECTS AND OPPORTUNITIES
Natural skin care and ingredient transparency set to drive demand
The outlook for skin care in Poland remains decidedly positive, with natural and “clean” formulations expected to drive category growth over the forecast period. Local consumers are becoming increasingly ingredient-savvy, often researching actives and formulations before making a purchase.
Regulatory uncertainty threatens innovation and agility in the coming years
Regulatory turbulence is becoming an increasing concern for both local and international brands. Polish players are observing Korean and US brands swiftly innovating in areas such as biotech actives, fast-tracked formulations, and personalised routines, while feeling constrained by EU restrictions on ingredients, packaging, and marketing claims.
Skin health, biome care, and dermocosmetic opportunities set to emerge
The long-term momentum in skin care is likely to be rooted not in surface beauty but in skin health and function. Products that repair, support, or strengthen the skin barrier, maintain a healthy skin microbiome, or provide calming relief for chronic skin conditions are gaining traction well beyond pharmacies.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in Poland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in Poland?
- Which are the leading brands in Poland?
- How are products distributed in Poland?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in Poland - Category analysis
KEY DATA FINDINGS
Slower growth in 2024, but skin care remains a key pillar within beauty and personal care
Compartmentalised category has enough space for big and small players
Multi-channel mix reshaping consumer access
Natural skin care and ingredient transparency set to drive demand
Regulatory uncertainty threatens innovation and agility in the coming years
Skin health, biome care, and dermocosmetic opportunities set to emerge
Beauty and Personal Care in Poland - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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