PROSPECTS AND OPPORTUNITIES
Facial cleansers to remain a key component of daily skin health routines
Skin care is set to continue to grow over the forecast period, albeit at a slower pace than in 2024. Retail value (constant 2024 prices) sales are projected to see good-to-moderate growth and retail volume sales moderate-to-slight increases as the forecast period progresses.
Natural look trend to shift consumers towards skin care products
One important and ongoing trend is expected to be a preference for a natural look, with a focus on glowing, healthy-looking skin. This shifts expenditure towards skin care instead of heavy make-up, boosting the demand for facial cleansers, moisturisers, acne treatments and anti-agers.
Uncertain direction for innovation
Facial care is expected to remain the major hub for innovation. One question is the direction of innovation.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in Lithuania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Lithuania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in Lithuania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in Lithuania?
- Which are the leading brands in Lithuania?
- How are products distributed in Lithuania?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in Lithuania - Category analysis
KEY DATA FINDINGS
Facial care consolidates dominance in skin care
Nivea Polska leads with a wide and strong portfolio
Strong premium assortments ensure high turnover for pharmacies
Facial cleansers to remain a key component of daily skin health routines
Natural look trend to shift consumers towards skin care products
Uncertain direction for innovation
Beauty and Personal Care in Lithuania - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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