PROSPECTS AND OPPORTUNITIES
Strong demand for facial care and premium innovation expected to sustain growth
Skin care sales in Austria are set to remain robust over the forecast period, driven primarily by sustained consumer interest in facial care and a growing preference for high-performance formulations. Facial care will continue to represent the largest and most dynamic area within skin care, with new product launches and innovations acting as key growth drivers.
Premium skin care to outpace mass brands, led by facial care innovations
The premiumisation trend within skin care is set to deepen over the forecast period, with premium products projected to grow slightly faster than their mass-market counterparts. Rising interest in premium ingredients, efficacy-driven formulas, and luxury packaging will drive continued demand, especially in facial care.
Innovation focused on ingredients, multifunctionality, and sustainability
Innovation will be a major force shaping the skin care landscape in Austria throughout the forecast period. Consumers are becoming increasingly discerning about product composition, with many now using mobile apps to scan barcodes and evaluate the safety and transparency of ingredients.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in Austria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in Austria?
- Which are the leading brands in Austria?
- How are products distributed in Austria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in Austria - Category analysis
KEY DATA FINDINGS
Consumer interest in skin barrier health and k-beauty supports strong value sales growth
Private label appeal and low-price strategy drive dynamic growth for dm-Drogerie Markt
Health and personal care stores remain dominant, while e-commerce continues to gain ground
Strong demand for facial care and premium innovation expected to sustain growth
Premium skin care to outpace mass brands, led by facial care innovations
Innovation focused on ingredients, multifunctionality, and sustainability
Beauty and Personal Care in Austria - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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