PROSPECTS AND OPPORTUNITIES
Ongoing growth is set to be driven by providing high efficacy, while caring for sensitive skin
Retail sales are set to increase in current value terms across the forecast period. Interest in high-stimulation skin care treatments that aim to mimic medical aesthetic procedures is expected to grow.
Skin health, biome care and active ingredients are set to drive forecast growth
The outlook for the skin care market in Germany remains positive, with powerful yet microbiome-friendly formulations expected to drive growth over the forecast period. Local consumers are becoming increasingly knowledgeable about ingredients, often researching actives and formulations before making a purchase.
Innovation in skin care is set to focus on prevention, personalisation and technology
Over the forecast period, the demand for preventive beauty routines and holistic wellness practices is likely to reshape beauty and personal care. This will be particularly evident in skin care.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in Germany report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in Germany?
- Which are the leading brands in Germany?
- How are products distributed in Germany?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in Germany - Category analysis
KEY DATA FINDINGS
Slow ageing and skin health trends drive growth in anti-ageing and acne treatments
Global players lead while local loyalty drives Nivea’s brand strength
Discounters gain share as retail e-commerce offers subscription models
Ongoing growth is set to be driven by providing high efficacy, while caring for sensitive skin
Skin health, biome care and active ingredients are set to drive forecast growth
Innovation in skin care is set to focus on prevention, personalisation and technology
Beauty and Personal Care in Germany - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Skin Care
-
-
- Premium Firming Body Care
- Mass Firming Body Care
-
- Premium General Purpose Body Care
- Mass General Purpose Body Care
-
-
-
- Premium Acne Treatments
- Mass Acne Treatments
-
- Premium Face Masks
- Mass Face Masks
-
-
- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
-
- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
-
-
-
- Premium Basic Moisturisers
- Mass Basic Moisturisers
-
- Premium Anti-Agers
- Mass Anti-Agers
-
-
- Premium Lip Care
- Mass Lip Care
-
- Premium Toners
- Mass Toners
-
-
- Premium Hand Care
- Mass Hand Care
-
- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!