PROSPECTS AND OPPORTUNITIES
Polarisation expected as the market focuses on affordability and premiumisation
Australia’s skin care category is expected to stabilise in volume terms as replenishment cycles normalise. Volume growth is likely to benefit from a widening consumer base in light of the tweens beauty trend.
Ingredient-led simplicity set to drive premiumisation
Skin care routines are set to shift toward intentional minimalism, with consumers prioritising fewer, high-performing products that deliver measurable results. This will continue to drive premiumisation in skin care, with mass brands moving into the masstige space and premium players strengthening their science-backed positioning.
Skin care innovation in Australia is set to fuse science, simplicity, and sustainability
Innovation in Australia’s skin care market will evolve toward simplicity, efficacy, and sustainability over the forecast period. As consumers shift to streamlined routines, demand will centre on multifunctional products, with formulas that deliver clinical results while supporting skin health and wellness, such as barrier-repair and microbiome-friendly solutions.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in Australia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in Australia?
- Which are the leading brands in Australia?
- How are products distributed in Australia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in Australia - Category analysis
KEY DATA FINDINGS
Skin care growth supported by ingredient-led innovation and the tween boom
L’Oréal strengthens its leadership in skin care
Opportunities exist for affordable and accessible beauty-focused retail
Polarisation expected as the market focuses on affordability and premiumisation
Ingredient-led simplicity set to drive premiumisation
Skin care innovation in Australia is set to fuse science, simplicity, and sustainability
Beauty and Personal Care in Australia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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