PROSPECTS AND OPPORTUNITIES
The ongoing demand for anti-ageing is set to bolster growth across the forecast period
Sales of skin care are expected to rise over the forecast period, with anti-ageing products set to be the most dynamic category, driving growth. The premium anti-ageing segment will continue to be a dominant force in skincare through 2025 and beyond.
Sustainable packaging solutions set to come to the fore due to new EU directive
There will be a growing focus and investment in sustainable packaging solutions within skin care over the forecast period, driven by the updated EU directive "Revision of the Packaging and Packaging Waste Directive". As per the directive, the EU is set to prohibit excessively large packaging that manufacturers employ to create the illusion of a larger product quantity.
Customisation and multifunctional routines are expected to support volume growth
Skin care is experiencing a rise in the number of premium products, driven by an increase in sensitive skin concerns and the availability of derma lines, particularly in pharmacies. Consumers are willing to invest in prestige skin care products, believing they offer greater effectiveness, especially at higher price points.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in Hungary report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in Hungary?
- Which are the leading brands in Hungary?
- How are products distributed in Hungary?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in Hungary - Category analysis
KEY DATA FINDINGS
Premium anti-ageing products support a strong uplift in retail value sales
L’Oréal Magyarország Kft retains its lead, although share is lost as Beiersdorf improves its position
Health and beauty specialists dedicate more space to facial care products
The ongoing demand for anti-ageing is set to bolster growth across the forecast period
Sustainable packaging solutions set to come to the fore due to new EU directive
Customisation and multifunctional routines are expected to support volume growth
Beauty and Personal Care in Hungary - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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