PROSPECTS AND OPPORTUNITIES
Mass face masks to lead growth
Skin care sales in Kazakhstan are expected to continue rising in volume and constant value terms (at 2024 prices) during the forecast period. An increasing number of brands are entering the market, offering a wide spectrum of products from mass-market to niche and premium lines.
Continued manufacturer focus on advanced, active ingredients
Demand for high-performance active ingredients will remain strong over the forecast period, with retinol, hyaluronic acid, Vitamin C, Centella asiatica, and skin brightening agents continuing to dominate new product development. In particular, micro-needle serums and rejuvenating creams aimed at improving skin texture and preventing early signs of ageing are expected to remain in focus.
Multifunctional skin care products will gain popularity
Consumers are increasingly looking for multi-benefit skin care products that simplify their routines while STILL offering comprehensive care. Moisturisers that combine sunscreens with antioxidants and anti-ageing ingredients are gaining traction, as they offer protection against UV damage while addressing other skin concerns like dryness, fine lines, or uneven tone.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in Kazakhstan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in Kazakhstan?
- Which are the leading brands in Kazakhstan?
- How are products distributed in Kazakhstan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in Kazakhstan - Category analysis
KEY DATA FINDINGS
Skin type diversity is key driver of growth
Mary Kay continues to lead sales
Health and beauty specialists continue to be valued for their expert guidance but e-commerce gains ground
Mass face masks to lead growth
Continued manufacturer focus on advanced, active ingredients
Multifunctional skin care products will gain popularity
Beauty and Personal Care in Kazakhstan - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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