Skin care sales in Kazakhstan are expected to continue rising in volume and constant value terms (at 2024 prices) during the forecast period. An increasing number of brands are entering the market, offering a wide spectrum of products from mass-market to niche and premium lines.
Demand for high-performance active ingredients will remain strong over the forecast period, with retinol, hyaluronic acid, Vitamin C, Centella asiatica, and skin brightening agents continuing to dominate new product development. In particular, micro-needle serums and rejuvenating creams aimed at improving skin texture and preventing early signs of ageing are expected to remain in focus.
Consumers are increasingly looking for multi-benefit skin care products that simplify their routines while STILL offering comprehensive care. Moisturisers that combine sunscreens with antioxidants and anti-ageing ingredients are gaining traction, as they offer protection against UV damage while addressing other skin concerns like dryness, fine lines, or uneven tone.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsThis report originates from Passport, our Skin Care research and analysis database.
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