Competitive Landscape
L’Oréal Thailand Leverages Innovation to Defend Its Leadership
Skin care in Thailand remains highly fragmented, despite a clear leader at the top. In 2025, L’Oréal Thailand held a value share of 18%, which was a significant lead over the next largest competitor, Beiersdorf Thailand, on 10%.
Caudalie and Mistine Drive Growth with Sustainable Packaging Launches
Sustainability is emerging as a visible theme in the skin care landscape, with environmentally conscious consumers, particularly younger shoppers, showing greater interest in products that reduce environmental impact. Brands are responding with innovation in refill systems, water-less and solid bar formulations, upcycled ingredients, and a shift towards recyclable or biodegradable packaging.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in Thailand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in Thailand?
- Which are the leading brands in Thailand?
- How are products distributed in Thailand?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in Thailand - Category analysis
Key Data Insights
Youthlabo and Srichand Fuel Demand for Science-Backed Routines
Youthlabo and Srichand Fuel Demand for Science-Backed Routines
Facial Care Launches with “K-Science Inside” Drive Value
Srichand’S “Glowolution” Campaign Redefines Preventive Routines
Digital Shoppertainment to Drive Rapid Expansion in Skin Longevity Routines
Facial Care Will Continue to Be the Biggest Category
Science-Backed Beauty and Digital Content Redefine Business Strategies
L’Oréal Thailand Leverages Innovation to Defend Its Leadership
Caudalie and Mistine Drive Growth with Sustainable Packaging Launches
Beauty Specialists and Health and Personal Care Stores Anchor Offline Leadership
E-Commerce Platforms Accelerate Growth with Digital Discovery and Rapid Fulfilment
Beautrium and Eveandboy Drive Experiential Retail and Omnichannel Success
Beauty and Personal Care in Thailand - Industry Overview
Hybrid Sun Care Launches Drive Consumer Daily Routines
Key Data Insights
Hybrid Sun Care Launches Drive Consumer Daily Routines
Srichand Leverages Vegan Actives to Build T-Beauty Identity
Digital Shoppertainment Accelerates Brand-Consumer Engagement
Brands to Innovate with Climate-Adapted Benefits to Boost Daily Relevance
Shoppertainment and Social Commerce Reshape Digital Discovery and Conversion
L’Oréal Thailand Strengthens Its Lead
Emerging Local Brands Disrupt with Science-Led Launches
Watsons and Boots Drive In-Store Trials as E-Commerce Makes Gains
Tiktok Shop and Shopee Accelerate Digital Beauty Engagement
Watsons and Tiktok Shop Shape Omnichannel Beauty Strategies
Country Reports Disclaimer
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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