PROSPECTS AND OPPORTUNITIES
Increasingly sophisticated demand supported by improving economic conditions
Skin care is expected to see growth in both volume and value terms over the forecast period. Economic improvement will drive greater spending on skin care products, which are considered essential for much of the population.
General purpose body care to drive overall growth
Although it is set to see its growth constrained by its already deep level of penetration, general purpose body care (premium and mass) will continue to drive overall skin care growth in the forecast period. This is the category that is considered to offer the most essential products, particularly for female consumers.
New product development and the entry of new brands
With innovation having developed well over the review period, with a focus on products that maintain light skin complexion and reduce dark spots on the skin, companies will continue to introduce innovative products that offer greater quality. There will continue to be a focus on the use of natural ingredients, which many consumers believe are healthier for skin and also deliver effective results.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in Nigeria report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in Nigeria?
- Which are the leading brands in Nigeria?
- How are products distributed in Nigeria?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in Nigeria - Category analysis
KEY DATA FINDINGS
Skin care proves relatively resilient
Beiersdorf extends lead
Product range and expert advice help to drive share growth
Increasingly sophisticated demand supported by improving economic conditions
General purpose body care to drive overall growth
New product development and the entry of new brands
Beauty and Personal Care in Nigeria - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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