Skin care is expected to see growth in both volume and value terms over the forecast period. Economic improvement will drive greater spending on skin care products, which are considered essential for much of the population.
Although it is set to see its growth constrained by its already deep level of penetration, general purpose body care (premium and mass) will continue to drive overall skin care growth in the forecast period. This is the category that is considered to offer the most essential products, particularly for female consumers.
With innovation having developed well over the review period, with a focus on products that maintain light skin complexion and reduce dark spots on the skin, companies will continue to introduce innovative products that offer greater quality. There will continue to be a focus on the use of natural ingredients, which many consumers believe are healthier for skin and also deliver effective results.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsThis report originates from Passport, our Skin Care research and analysis database.
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