Competitive Landscape
Hindustan Unilever Retains Lead as Competition Intensifies
Skin care in India remained moderately concentrated in 2025 but became increasingly fragmented over the review period. Hindustan Unilever maintained its leading position with a retail value share of 28% in 2025, but its strength was steadily eroded from 37% in 2020, indicating a substantial loss of share over five years.
The Rise of Agile Digital-First Skin Care Brands
Several emerging companies continued to perform strongly in Indian skin care during the year, driven by digital-first strategies, robust social media engagement and the ability to rapidly launch products that address specific consumer concerns. Dot & Key has emerged as one of the fastest-growing brands by combining dermatologically inspired ingredients with bright, playful packaging that appeals to Gen Z and younger millennials.
Mergers and Acquisitions Help to Reshape Landscape
In 2025, the competitive landscape was further reshaped by significant mergers and acquisitions as well as notable product innovations. Honasa Consumer acquired a 95% stake in Reginald Men for INR195 crore, formally entering the men’s grooming space and expanding its footprint in south India, while also investing in the oral care brand Fang to diversify into adjacent wellness categories.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in India?
- Which are the leading brands in India?
- How are products distributed in India?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in India - Category analysis
Key Data Insights
Clinical Actives, Convenience and Lifestyle Positioning Drive Skin Care's Strong Growth
Clinical Actives, Convenience and Lifestyle Positioning Drive Skin Care's Strong Growth
Amorepacific and K-Beauty Brands Reshape Consumer Routines and Innovation
Dermatologist-Led Brands and Multifunctional Products Drive New Adoption
Emerging Brands to Accelerate Product Launches Set to Capture Trend-Driven Demand
Biotechnology and Ingredient Innovation to Drive Premiumisation
Multi-Step Routines to Shape the Future of Skin Care in India
Hindustan Unilever Retains Lead as Competition Intensifies
The Rise of Agile Digital-First Skin Care Brands
Mergers and Acquisitions Help to Reshape Landscape
Nykaa and Traditional Retailers Shape Access and Trust in Sales
Huda Beauty and Tira Spark Consumer Excitement with Retail Pop-Ups
Beauty and Personal Care in India - Industry Overview
Laneige and K-Beauty Brands Spark Premiumisation and Routine Expansion
Key Data Insights
Laneige and K-Beauty Brands Spark Premiumisation and Routine Expansion
Longevity Trend Drives Demand for Science-Backed Innovation and Efficacy
Happy Hippie Redefines Clean Beauty as Efficacy and Transparency Reshape Expectations
Gen Z and Gen Alpha to Drive Demand for Personalisation and Digital-First Brands
Expanding Affluence and the India-Eu Trade Agreement to Drive Premiumisation
The Convergence of Beauty and Wellness to Support Future Growth
Honasa Expands into Men’S Grooming as Share Fragments Further
Digitally Native Challengers Reshape Competitive Landscape
Strategic Acquisition and Science-Led Innovation
Small Local Grocers and Pharmacies Sustain Offline Dominance as E-Commerce Accelerates
Nxtface and Experiential Pop-Ups Drive Engagement through Hybrid Retail Innovation
Country Reports Disclaimer
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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