PROSPECTS AND OPPORTUNITIES
Tier 2 and 3 cities to power the next wave of growth in skin care
The future of India’s skin care market lies beyond the country’s Metro Cities, with Tier 2 and 3 cities expected to drive the next phase of category expansion. Rising digital access, social media influence, and growing aspirations are changing how consumers in these markets view skin care.
Dermocosmetics to drive premiumisation amid rising skin sensitivities and ingredient awareness
Dermocosmetics is poised to become a major growth engine for India’s skin care market, as more consumers shift toward clinically backed, results-driven products. The demand is being fuelled by a rise in skin concerns such as acne, pigmentation, and sensitivity, often triggered by India’s hot, humid climate and high pollution levels.
Local skin care brands to focus on outer beauty and inner calm
In the forecast period, skin care innovation in India will move toward products that blur the lines between beauty and wellness, reflecting a more holistic approach to self-care. As consumers increasingly link external skin concerns with internal stress, sleep quality, and emotional wellbeing, brands are beginning to respond with hybrid solutions that cater to both skin health and state of mind.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in India?
- Which are the leading brands in India?
- How are products distributed in India?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in India - Category analysis
KEY DATA FINDINGS
Skin care boom driven by routine-building and ingredient-led innovation
Competition intensifies as D2C brands gain significant traction
E-commerce emerging as a core channel, driving access, discovery, and adoption
Tier 2 and 3 cities to power the next wave of growth in skin care
Dermocosmetics to drive premiumisation amid rising skin sensitivities and ingredient awareness
Local skin care brands to focus on outer beauty and inner calm
Beauty and Personal Care in India - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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