PROSPECTS AND OPPORTUNITIES
Skin care innovation and growth is set to be boost by the ongoing interest in anti-agers
Skin care will experience positive value growth in 2025, with a more moderate increase expected across the rest of the forecast period. Facial care will be the most dynamic category over the forecast period, with the premium anti-ageing segment anticipated to continue its growth, primarily driven by volume expansion.
K-Beauty is set to gain ongoing popularity across the forecast period
The rise of South Korean skin care, or K-Beauty, is set to continue over the forecast period. This is expected to be led by two major brands: Cosrx and Beauty of Joseon.
Mass products are set to grain ground, offering premium features to consumers
The dominance of dermocosmetics through the pharmacy channel is expected to remain strong throughout the forecast period. However, mass-market products are predicted to gain ground, offering innovative features traditionally associated with premium brands.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in Greece?
- Which are the leading brands in Greece?
- How are products distributed in Greece?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in Greece - Category analysis
KEY DATA FINDINGS
Dermocosmetics drive sales as consumers seek active ingredients and medical benefits
L’Oréal Hellas continues to lead with a portfolio of mass and premium brands
Physical pharmacies lead distribution, outperforming online counterparts
Skin care innovation and growth is set to be boost by the ongoing interest in anti-agers
K-Beauty is set to gain ongoing popularity across the forecast period
Mass products are set to grain ground, offering premium features to consumers
Beauty and Personal Care in Greece - Industry Overview
Beauty and personal care in 2024: The big picture
Key Trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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