PROSPECTS AND OPPORTUNITIES
Bright prospects for skin care in the Philippines
Skin care is expected to have a bright future in the Philippines as a healthier economic outlook and rising levels of disposable income encourage consumers to invest more in these products. Filipinos are also becoming increasingly knowledgeable about the importance of protecting and taking care of their skin, and this will likely translate into the adoption of more complex skin care routines, with both women and men willing to invest in these products.
Trend jacking and social media strategies to boost skin care sales
With consumers highly engaged on social media platforms in the Philippines, brands are leveraging digital content trends that incorporate skin care practices to help market their brands. Digital content and stories referred to as “Get Ready With Me”, “Story Time” and “Get Unready With Me,” show consumers and content creators getting ready, unready, and telling a story while using skin care products.
Sustainability efforts will bring new innovations
Sustainability is a growing trend within skin care in the Philippines, which is expected to fuel product innovations in the forecast period. Local consumers are becoming more aware of the impact of their purchasing decisions on the health of the planet.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in Philippines?
- Which are the leading brands in Philippines?
- How are products distributed in Philippines?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in the Philippines - Category analysis
KEY DATA FINDINGS
Social and active lifestyles drive demand for skin care
Fragmented competitive landscape is led by multinationals
Health and beauty specialists are pivotal channel in skin care
Bright prospects for skin care in the Philippines
Trend jacking and social media strategies to boost skin care sales
Sustainability efforts will bring new innovations
Beauty and Personal Care in the Philippines - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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