Competitive Landscape
Leading Companies Reinforce Dominance through Retail Presence and Digital Influence
Skin care in the Philippines demonstrated moderate concentration in 2025, with the top two manufacturers, Unilever Philippines Inc and Procter & Gamble Philippines Inc, each holding 8% of retail value sales in 2025. This concentration has slightly decreased compared to previous years, with Unilever’s share increasing from 7% in 2020 to 8% in 2025, while Procter & Gamble’s share decreased slightly over the same period.
Online Platforms and Younger Consumer Appeal Create Growth for Emerging Brands
Significant changes in brand shares have emerged from the rise of newer brands like Skintific, Beauty of Joseon and Face Republic, which have gained traction through strong TikTok visibility and appeal among younger consumers who prefer lightweight and gentle formulations. Conversely, brands experiencing price pressure, ingredient concerns or weaker retail presence such as SkinWhite, Maxi-Peel and Avon have seen slower growth or share declines.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in Philippines?
- Which are the leading brands in Philippines?
- How are products distributed in Philippines?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in the Philippines - Category analysis
Key Data Insights
Consumers Seek Multifunctional Skin Care Amid Rising Spending Power
Consumers Seek Multifunctional Skin Care Amid Rising Spending Power
Facial Care Leads Skin Care Growth with Brightening Formulas
Pond’S Prebiotic Gel Exemplifies Clean Beauty with Gentle Hydration
Filipino Consumers to Drive Growth with Demand for Multifunctional Skin Care
Facial Care to Lead Value Growth While Body Care Faces Volume Decline
Consumer Preference for Transparent Ingredients Set to Rise
Brands Set to Leverage Omnichannel Engagement
Leading Companies Reinforce Dominance through Retail Presence and Digital Influence
Online Platforms and Younger Consumer Appeal Create Growth for Emerging Brands
Beauty and Health Specialists Strengthen Retail Offline Dominance
E-Commerce Growth Reshapes Skin Care Purchasing with Digital Trends and Convenience
Beauty and Personal Care in the Philippines - Industry Overview
Multifunctional Products Drive Premiumisation Amid Evolving Consumer Behaviour
Key Data Insights
Multifunctional Products Drive Premiumisation Amid Evolving Consumer Behaviour
Colour Cosmetics Leads Growth Driven by Gen Z and Digital Strategies
Lifestyle Trend Drives Demand for Beauty and Personal Care
Dove Serum Caters to Hot Weather and Sensitive Skin
Digital-First Platforms Set to Empower Filipino Consumers and Drive Category Growth
Skin Care Set to Maintain Lead in Sales While Colour Cosmetics Accelerates
Consumer Demand for Multifunctional, Climate-Friendly Products to Shape Innovation
Preventative Health and Everyday Wellbeing to Continue Driving Premiumisation
Unilever Maintains Leading Position with Well-Established Brands
Digital-First Strategies Drive Brand Growth and Differentiation
Retail Offline Dominates Distribution as Consumers Shift Towards Hybrid Shopping Models
Retail E-Commerce Accelerates Growth Driven by Digital Engagement and Live Selling
Country Reports Disclaimer
The following categories and subcategories are included:
Skin Care
-
-
- Premium Firming Body Care
- Mass Firming Body Care
-
- Premium General Purpose Body Care
- Mass General Purpose Body Care
-
-
-
- Premium Acne Treatments
- Mass Acne Treatments
-
- Premium Face Masks
- Mass Face Masks
-
-
- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
-
- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
-
-
-
- Premium Basic Moisturisers
- Mass Basic Moisturisers
-
- Premium Anti-Agers
- Mass Anti-Agers
-
-
- Premium Lip Care
- Mass Lip Care
-
- Premium Toners
- Mass Toners
-
-
- Premium Hand Care
- Mass Hand Care
-
- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!