PROSPECTS AND OPPORTUNITIES
Sales are set to be driven by product innovation and the impact of beauty influencers
Sales of skin care are forecast to rise steadily over the forecast period, fuelled by its increasing popularity among younger consumers. As awareness continues to grow regarding the importance of skin care for both health and appearance, demand for high-quality and effective products is expected to increase.
Dermocosmetic brands are expected to take share from mass market goods
Dermocosmetic brands are set to become rising competition to mass market offering over the forecast period. These products are gaining popularity due to their inclusion of potent active ingredients and claims of delivering more effective results.
Interest in ingredient-led skin care is set to shape product innovation
Leading skincare producers are expected to intensify their focus on innovation, resulting in a greater variety of advanced products on the Georgian market. A key area of development will centre around the inclusion of active ingredients, as consumer interest in ingredient-led skin care is forecast to rise.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in Georgia?
- Which are the leading brands in Georgia?
- How are products distributed in Georgia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in Georgia - Category analysis
KEY DATA FINDINGS
Rising awareness of skin care benefits and ongoing innovations support growth in 2024
L’Oréal Groupe significantly improves its share with a wide and diverse product portfolio
Beauty specialists leads sales, while competition among pharmacies intensifies
Sales are set to be driven by product innovation and the impact of beauty influencers
Dermocosmetic brands are expected to take share from mass market goods
Interest in ingredient-led skin care is set to shape product innovation
Beauty and Personal Care in Georgia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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