PROSPECTS AND OPPORTUNITIES
Mass cleansers will lead growth in skin care
Bolivia's skin care market is projected to maintain a positive value growth trajectory throughout the forecast period, albeit at a moderated pace compared to 2024. This is expected to be primarily driven by ongoing price increases, a consequence of the persistent shortage of US dollars and rising financial costs associated with importing both raw materials and finished goods.
Body care is evolving to meet demands of new generation
In Bolivia, body care sales are predominantly concentrated within the mass market segment, where affordability and accessibility are key drivers. However, younger consumers are increasingly seeking products that offer functional benefits beyond basic hydration, such as formulations enriched with vitamins, antioxidants, and restorative agents.
Targeted Innovations address menopausal skin care needs
In Bolivia, the skin care market is witnessing a trend towards specialisation, with brands increasingly focusing on the unique needs of specific demographics. A notable example is the attention given to women undergoing menopause - a phase that introduces distinct skin challenges such as increased dryness, signs of ageing, and hot flashes.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Bolivia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in Bolivia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in Bolivia?
- Which are the leading brands in Bolivia?
- How are products distributed in Bolivia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in Bolivia - Category analysis
KEY DATA FINDINGS
Bolivia's skin care market sees price-driven growth amid economic challenges
Beiersdorf Bolivia retains its lead amid growing competition
Direct selling dominates skin care distribution as e-commerce slowly gains ground
Mass cleansers will lead growth in skin care
Body care is evolving to meet demands of new generation
Targeted Innovations address menopausal skin care needs
Beauty and Personal Care in Bolivia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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