Following its recent dynamic performance, skin care in Bulgaria is expected to witness slower volume and value growth, although it will remain on a positive trajectory in the upcoming years. The diverse range of skin care products and strong demand will support category performance.
Premium skin care is expected to outperform the mass segment, driven by ongoing product launches and new innovations. Rising disposable incomes in Bulgaria will enable more consumers to buy premium skin care.
Innovation will focus on sustainability, new product formats, and multifunctional benefits as Bulgarian consumers slowly shift away from multi-step skin care routines. Some brands are already focusing on launching refillable packaging such as Estée Lauder and its Revitalizing Supreme+ Youth Power Crème refill, and GUERLAIN with its Albeille Royal line of facial care products, which comes in refillable jars.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsThis report originates from Passport, our Skin Care research and analysis database.
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