Competitive Landscape
Leading Multinationals and Local Biotech Firms Strengthen Their Position
The skin care category in Taiwan remains moderately concentrated with the top two manufacturers, L’oréal Taiwan Co Ltd and Procter & Gamble Taiwan Ltd, commanding shares of 13% and 10% respectively in 2025. Over the past five years, the concentration has been relatively stable with minor fluctuations.
Biotech Launches and Digital-Native Brands Reshape Product Offerings
Emerging companies in Taiwan’s skin care are capitalising on biotechnology and targeted marketing to carve out distinct niches. The local brand Relove notably launched an exosome-based female intimate skincare series in 2025, employing fashion-brand marketing to transform a previously taboo category into a lifestyle statement.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in Taiwan?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in Taiwan, China - Category analysis
Key Data Insights
Skin Care Summary
Price Increases and Demographic Shifts Stabilise Value, Despite Slowing Volume Growth
Facial Care Leads Sales with Facial Care Rapidly Expanding on Advanced Actives
Leading Brands Adapt to Regulation and Digital Shifts
Consumers Prioritise Hero Products Amid Demographic Shifts
Facial Care Gains Momentum on Advanced Actives
Medicalised Skin Care and Climate Beauty Take Centre Stage
Leading Multinationals and Local Biotech Firms Strengthen Their Position
Biotech Launches and Digital-Native Brands Reshape Product Offerings
Health and Beauty Specialists Lead While E-Commerce Surges Ahead in Distribution
Omnichannel Innovation and Specialist Formats Reshape the Retail Landscape
Beauty and Personal Care in Taiwan, China - Industry Overview
2025 Developments
Key Data Insights
Taiwan’S Affluent Consumers Focus Spending on Proven Products Amid Regulatory Shifts
Skin Care Remains as the Largest Category, with Sales Driven by Climate-Adapted Innovation
Compliance Drives Trust and Market Leadership in Baby Care
Taiwanese Regulators Enforce Pif, Driving Market Consolidation and Local Innovation
Skin Care Leads Value While Mass Colour Cosmetics Emerges as Fastest Growing Category
Health and Wellness Integration Drives Innovation and Shifts Consumer Behaviour
Leading Manufacturers Consolidate Dominance Amid Emerging Local Agility
Innovative Product Launches and Channel Strategies Fuel Growth and Consumer Engagement
Health and Beauty Specialists Maintain Lead as Department Stores Adapt
Cosmed and Korean Beauty Trends Drive Retail Innovation for Gen Z
Country Reports Disclaimer
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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