PROSPECTS AND OPPORTUNITIES
Ingredient-led skin care to continue driving purchasing decisions
Ongoing financial pressures will shape consumer behaviour in the forecast period, with price and promotional offers remain key drivers of skin care. The second most influential factor for South Africans is the range of ingredients used in skin care.
Greater consumer sophistication is leading to consumers opening up to different beauty ideals and routines
As access to information continues to improve and global beauty trends become more visible through digital platforms, South African consumers, are becoming increasingly open to exploring skincare products rooted in cultures they may have previously overlooked. The rise of K-beauty (Korean) and J-beauty (Japanese) is a prime example which resonates well with young consumers.
Skin care to go beyond functional benefits to build sensory appeal
Skin care is evolving beyond mere functional benefits, as it increasingly embraces the sensory experience to connect more deeply with consumers. Many brands are adopting minimalist packaging and labelling, not only to convey a sense of modern premium quality, but also to simplify the decision-making process for shoppers overwhelmed by choice.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in South Africa?
- Which are the leading brands in South Africa?
- How are products distributed in South Africa?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in South Africa - Category analysis
KEY DATA FINDINGS
Experiential marketing creates tactile experiences in skin care
Skin care is fragmenting as new brands emerge across multiple platforms
Retail e-commerce and social media are reshaping product discovery and uptake
Ingredient-led skin care to continue driving purchasing decisions
Greater consumer sophistication is leading to consumers opening up to different beauty ideals and routines
Skin care to go beyond functional benefits to build sensory appeal
Beauty and Personal Care in South Africa - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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