PROSPECTS AND OPPORTUNITIES
Skin care to continue growing at steady pace
The skin care category is forecast to grow at a stable rate over the coming years, although growth rates will vary between subcategories. The continued increase in consumer interest in skin care routines is expected to support steady value growth throughout the forecast period.
Accelerated trend towards clean and eco-friendly skin care
Natural beauty remains one of the primary overarching trends, with developing sub-trends such as organic, vegan, clean and green skin care. Growing consumer interest in natural and organic products is expected to stimulate product development aimed at capturing this demand, thereby underpinning value growth over the forecast period.
E-commerce will go from strength to strength
The recovery in Slovak e-commerce in 2024 reflects a significant increase from the previous year. Despite online sales accounting for only around 10% of total skin care sales in 2024, e-commerce is expected to remain a rapidly rising channel, increasingly encroaching on market share from direct sellers and traditional grocery stores.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in Slovakia?
- Which are the leading brands in Slovakia?
- How are products distributed in Slovakia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in Slovakia - Category analysis
KEY DATA FINDINGS
Moisturisers and treatments holds lion’s share of skin care sales in 2024
L’Oréal proves to be unbeatable player within skin care
Health and beauty specialists expand offer and services
Skin care to continue growing at steady pace
Accelerated trend towards clean and eco-friendly skin care
E-commerce will go from strength to strength
Beauty and Personal Care in Slovakia - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
APPENDIX
DISCLAIMER
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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