PROSPECTS AND OPPORTUNITIES
Shift towards premium products will persist throughout forecast period
The Danish economy is expected to maintain its positive trajectory in 2025 and beyond, supported by the National Bank of Denmark’s forecasts of stable and moderate inflation, growing GDP and real wages, and increasing private consumption. This, together with growing consumer confidence, is projected to drive skin care growth in 2025 and over the rest of the forecast period and will also reinforce the shift towards premium offerings.
Higher demand for natural ingredients
Demand for more natural products will keep rising over the forecast period as consumers increasingly look for items that are safer to use. This is likely to spur more natural and organic launches and encourage brands to seek certifications such as the Nordic Swan and the blue label of the Asthma and Allergy association, assuring customers that these products are both natural and safe.
E-commerce will benefit further from superior offer of convenience
E-commerce is expected to remain the fastest-growing channel, as Danes continue to value its convenience and, in many cases, lower prices. With competition in the online skin care space intensifying, businesses will need to do more than simply offer competitive prices.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in Denmark report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in Denmark?
- Which are the leading brands in Denmark?
- How are products distributed in Denmark?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in Denmark - Category analysis
KEY DATA FINDINGS
Growth turns positive for skin care in 2024
Estée Lauder overtakes L’Oréal Groupe
Health and beauty specialists holds highest share of skin care distribution
Shift towards premium products will persist throughout forecast period
Higher demand for natural ingredients
E-commerce will benefit further from superior offer of convenience
Beauty and Personal Care in Denmark - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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