PROSPECTS AND OPPORTUNITIES
Skin health will be a key focus of growth and development
Skin care is expected to see steady growth in value terms (at constant 2024 prices), fuelled by the projected growth of facial care. This will remain the most important area of skin care, driven mainly by the demand for anti-agers and basic moisturisers.
Innovation expected to focus on green initiatives and new technologies
Consumers are increasingly looking for products that are not only effective but which are also sustainable and environmentally friendly. As players respond to these demands this is likely to help drive growth, with consumers expected to show a willingness to pay a bit more for greener and more ethical products.
Scientific research turning up new opportunities for skin care
Scientific research is revolutionising the Italian skin care market with the introduction of biotechnological and sustainable ingredients. Algae extracts and marine retinoids are among the most innovative ingredients, offering significant benefits for the skin such as improving texture and reducing wrinkles.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in Italy report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in Italy?
- Which are the leading brands in Italy?
- How are products distributed in Italy?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in Italy - Category analysis
KEY DATA FINDINGS
Increasing health awareness fuelling demand for skin care
Competition heating up with L'Oréal remaining on top
Consumers place their skin health in the hands of pharmacies
Skin health will be a key focus of growth and development
Innovation expected to focus on green initiatives and new technologies
Scientific research turning up new opportunities for skin care
Beauty and Personal Care in Italy - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?
DISCLAIMER
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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