PROSPECTS AND OPPORTUNITIES
Barrier repair and skin health to remain key drivers of value growth
Over the forecast period, value sales of skin care are expected to rise steadily, driven by continued consumer focus on hydration, barrier repair, and visible results. Skin health remains a top priority in Norway, supported by a preference for functional, science-backed formulations that deliver benefits such as soothing inflammation, locking in moisture, or protecting against environmental aggressors.
K-beauty, niche labels, and demographic shifts to expand category appeal
Skin care in Norway is expected to grow more diverse in terms of both brand portfolio and target demographics. K-beauty is projected to continue gaining traction, not only through affordable brands like COSRX and Beauty of Joseon, but also through a broader influence on how consumers engage with skin care embracing rituals, layering, and specific ingredient combinations.
Innovation to focus on actives, formats, and sustainable packaging
Innovation in Norwegian skin care is expected to accelerate, especially in terms of functional ingredients, product formats, and packaging design. New launches will continue to highlight trending actives like ectoin, known for its anti-inflammatory and barrier-supportive benefits, alongside enduring favourites such as retinol, AHA/BHA acids, and vitamin C.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in Norway report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in Norway?
- Which are the leading brands in Norway?
- How are products distributed in Norway?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in Norway - Category analysis
KEY DATA FINDINGS
Stabilisation after years of rapid growth, but interest in skin health remains strong
Fragmentation intensifies as brands succeed across price segments
Omni-channel strategies and pharmacy trust define distribution landscape
Barrier repair and skin health to remain key drivers of value growth
K-beauty, niche labels, and demographic shifts to expand category appeal
Innovation to focus on actives, formats, and sustainable packaging
Beauty and Personal Care in Norway - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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