PROSPECTS AND OPPORTUNITIES
Local brands will continue to benefit from affordability, with cleansers set to remain popular
Skin care will maintain a positive trajectory over the forecast period, driven by the importance of skin care routines in Cameroon, along with the rising popularity of facial cleaners, which are becoming essential in facial care routines. There is also a growing demand for acne and pimple creams, with these skin conditions being a major issue for many Cameroonian women in particular.
E-commerce, social media, and digital platforms will continue to drive trends
E-commerce, social media, and digital platforms will continue to drive trends in skin care over the forecast period and, in fact, in beauty and personal care overall. Platforms such as Instagram, Facebook, and TikTok continue to promote and sell products, and local players are embracing the digital revolution by opening their own online shops and/or partnering with existing platforms.
The rise of tailored, organic, skin care solutions
Innovation is expected to lie specifically in facial care, where products that target blemishes, acne, or pimples are poised to become more popular. Snail slime has already emerged as a popular ingredient used in many organic facial care brands, with claims such as skin rejuvenation and radiance touted.
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Overview:
Understand the latest market trends and future growth opportunities for the Skin Care industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Skin Care in Cameroon report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Skin Care in Cameroon?
- Which are the leading brands in Cameroon?
- How are products distributed in Cameroon?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Skin Care in Cameroon - Category analysis
KEY DATA FINDINGS
Skin care thrives on local innovations and social media influence, while facing challenges from counterfeit products
Biopharma maintains lead, while LANA enjoys strong growth
Beauty specialist retailers lead for trust and expertise, while e-commerce benefits from social media influence
Local brands will continue to benefit from affordability, with cleansers set to remain popular
E-commerce, social media, and digital platforms will continue to drive trends
The rise of tailored, organic, skin care solutions
Beauty and Personal Care in Cameroon - Industry Overview
Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care?
DISCLAIMER
The following categories and subcategories are included:
Skin Care
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Skin Care research and analysis database.
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